In this spot we see a man have a heart attack on the subway. As onlookers react and call for help, the man begins to age backward to himself as a young boy - the point at which his genetic link to heart disease would have been discovered and his life saved.

The video ran on YouTube and the Heart & Stroke's website with a click through to donate and learn more.

15% hike in donations during the time the campaign ran. Greater awareness of the power of genetic research.