We launched a campaign called "Let's talk more" to underline the importance of the human voice and in this way phone calls.

Part of the campaign was a microsite where we gave thousands of people an unique opportunity to delight their close ones in a very personal way. On the website, they could record a short message. The soundwave with their voice was automatically turned into a 3D model directly on the website. And printed out on a 3D printer as a pendant representing the unique voice, pronunciation and the message from the sender. So their beloved ones can have the words always with them. To delight, support or maybe just to remind them to give you a call.

For two months you could record a short message on the microsite. The soundwave with their voice was automatically turned into a 3D model directly on the website. And printed out on a 3D printer as a pendant representing the unique voice, pronunciation and the message from the sender.

We reached half of the population of Slovakia and gave out 10 000 pendants as a limited edition (daily limit on the website).

We created a very personal and unique pendant that represents the unique voice and message from some close. This way you literally wear the voice, which act as your support or a reminder to call him.

By placing the voice in peoples hands we created real emotions and underline the importance of human voice

We simply don't talk anymore, we mail, we chat, exchange emoticons instead of laughing together. In this situation we had to launch a campaign to support the new proposition of a slovak telco operator - unlimited calls.