Hälssen & Lyon, is one of the leading international tea trading houses. They are known beyond the industry for their innovative product ideas. Every year costumers and partners around the world receive a mailing with a new tea highlight or a special inspiration. But instead of a year with glorious possibilities…there came 2020. And with it the new fear of viruses.

How does a 140-year-old traditional company react to a year that shocked everyone? For Hälssen & Lyon, it is quite clear. By shocking back – with a special premium Halloween mailing to its business partners: Angstea. The first tea even viruses are afraid of.

With the mysterious package that has been sent all over the tea business world there came 3 tea eggs in the form of iconic horror heads – and three tea blends that strengthen the immune system and scare off infections.

The tea-heads were designed especially for the mailing and produced in a 3D sinter printing process. The technique allows fine undercuts and openings, which optimally accentuate the shocking effect of the blood red tea oozing from the heads. The specially designed surface of the heads intensifies with every use and becomes even scarier with the time.

The tea itself consists of high-quality, unusual blends of immune-boosting herbs, fruits and plants, which additionally support against infections.

In a year in which communication often had a depressing touch Hällsen & Lyon managed to give its business partners from San Francisco to Hong Kong something relevant to strengthen business relationships – and the immune system. The Angstea was enthusiastically received by the marketing and food press. The response rate for this direct mailing was sensational 11 percent in North America an even 14 Percent in Asia.