We took one of the hotel's XL rooms and transformed it into something special-a decadent suite in Trump's style, modelled after his painfully opulent apartment in New York. The G20 Trump Suite shined with tons of political references:

There was welcome chocolate from Mexico, a gift basket from his buddy Putin, the current German fake news, and a narcissistic Trump gallery of Obama, Merkel and the Pope. Complete with hair styling tips and shampoo on top.

Above all, the G20 Trump Suite was for a good cause. Two nights on the weekend of the Summit were auctioned off on eBay, and all proceeds went to the climate protection organization "Climate without Borders."

We took one of the hotel's XL rooms and transformed it into something special-a decadent suite in Trump's style, modelled after his painfully opulent apartment in New York. The G20 Trump Suite shined with tons of political references:

There was welcome chocolate from Mexico, a gift basket from his buddy Putin, the current German fake news, and a narcissistic Trump gallery of Obama, Merkel and the Pope. Complete with hair styling tips and shampoo on top.

Above all, the G20 Trump Suite was for a good cause. Two nights on the weekend of the Summit were auctioned off on eBay, and all proceeds went to the climate protection organization "Climate without Borders."

Timeline: Before, during and after the G20 Summit (1.7.-10.7.)

The campaign for this relatively unknown hotel group was liked, shared, and commented on globally on Facebook and Twitter. It reached over 90 million people and increased awareness hundredfold within 3 days.

Perhaps the best way to activate your brand in people's minds is by allowing them to experience it first-hand. Thats what the Trump Suite offered: an experience in a surprising and unexpected way. The Trump Suite became somehow a piece of exhibit that people could visit. Germany's most popular newspapers and media were talking about the Trump Suite and made people willing to engage with the hotel brand.

Target audience: 25hours Hotels are democratic.They don’t believe in target groups. Anyone open to their style of hospitality is welcome. Its a hotel group that provides relevant offers and better experiences on a more personal level. This is what we wanted to demonstrate: an experience, that you would not expect from a hotel chain.

With a single Facebook post and just one press release, generated as much buzz as a tweet from Trump himself.

Summer 2017. The entire world has been talking for weeks about the G20 Summit in Hamburg this July. Everyone is annoyed by closures throughout the city. The event is dominating world news, and everyone is reporting about the most important leaders.The creative, cosmopolitan hotel group 25Hours Hotels, with two hotels in the closed-off area, decided to send a message of open-mindedness and tolerance.