In the automotive category, spontaneous awareness is responsible for 90% of purchase intentions.

lt is therefore essential to always be present in consumers' minds.

To mark Halloween, all of Jeep's displays were replaced with special messages: the Wrangler's grill, represented in the Jeep logo, transformed into adorably spooky creatures. The campaign was displayed on 24 billboards in Greater Montreal, resulting in more than 1,250,000 impressions in just one day.

The campaign quickly spread on the Internet, delighting Halloween aficionados all over the world.

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