At that moment in time, Jeep is getting ready to launch the Jeep Wrangler 4xe, the first ever hybrid-electric Jeep model to hit the roads in Canada.

Given Jeep’s legendary status, anticipation is high, especially in Canada, where the harsh winters make all-wheel drive a necessity, even in urban areas. And so customers are eager to find out what Jeep's take on a 4x4 EV will be, namely in Montreal, where 50% of all Jeep vehicles sold in Quebec are purchased.

Moreover, Jeep’s hybrid-electric models are being released in the US market, making Canadian and European customers even more impatient for the launch in their respective market.

Wrangler 4xe

Plug-in electric technology

Available soon

Yes, the visual asset was aired on digital billboards is larger than a 6 sheet poster.