Entertainment Lions For Sport > Sport-led Brand Experience

MICHELOB ULTRA COURTSIDE

FCB NEW YORK, New York / ABINBEV / 2021

Awards:

Bronze Cannes Lions
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Overview

Credits

More Entries from Sports Live Experience in Entertainment Lions For Sport

24 items

Grand Prix Cannes Lions
SALLA 2032

Sports for Good

SALLA 2032

HOUSE OF LAPLAND, AFRICA DDB

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Silver Cannes Lions
NIKE: YOU CAN'T STOP US

Film Series and Audio

NIKE: YOU CAN'T STOP US

NIKE, WIEDEN+KENNEDY

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Silver Cannes Lions
THE BALL OF GOD

Promotional Content for Publishers & Networks

THE BALL OF GOD

PANENKA, OGILVY SOCIAL.LAB

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Silver Cannes Lions
MESSI X BUDWEISER 644

Influencer & Co-creation

MESSI X BUDWEISER 644

ABINBEV, COPA90

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Silver Cannes Lions
DON'T DRINK AND START A LEAGUE

Social

DON'T DRINK AND START A LEAGUE

HEINEKEN, PUBLICIS ITALY

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Bronze Cannes Lions
LET HER RUN

Film Series and Audio

LET HER RUN

SPORTV, AFRICA DDB

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Bronze Cannes Lions
CORONA THE MATCH OF AGES

Live Broadcast / Live Streaming

CORONA THE MATCH OF AGES

ABINBEV, WE BELIEVERS

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Bronze Cannes Lions
MICHELOB ULTRA COURTSIDE

Sports Live Experience

MICHELOB ULTRA COURTSIDE

ABINBEV, FCB NEW YORK

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Bronze Cannes Lions
YOU CAN'T STOP US: VICTORY SWIM

Diversity & Inclusion in Sport

YOU CAN'T STOP US: VICTORY SWIM

NIKE, WIEDEN+KENNEDY AMSTERDAM

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Shortlisted Cannes Lions
THE DAY SPORTS STOOD STILL

Film Series and Audio

THE DAY SPORTS STOOD STILL

NIKE, IMAGINE ENTERTAINMENT

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Shortlisted Cannes Lions
BOLT24 REAL ALL STAR AWARDS

Digital

BOLT24 REAL ALL STAR AWARDS

BOLT24, TBWA\CHIAT\DAY

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Shortlisted Cannes Lions
FORTNITE STADIUM

Gaming

FORTNITE STADIUM

VERIZON, R/GA

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Shortlisted Cannes Lions
MESSI MESSAGES

Fan Engagement

MESSI MESSAGES

LAY'S, 180 AMSTERDAM

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Shortlisted Cannes Lions
MICHELOB ULTRA COURTSIDE

Fan Engagement

MICHELOB ULTRA COURTSIDE

ABINBEV, FCB NEW YORK

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Shortlisted Cannes Lions
FORTNITE STADIUM

Fan Engagement

FORTNITE STADIUM

VERIZON, R/GA

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Shortlisted Cannes Lions
RUNNING STORIES

Innovative Use of Tech & Platforms for Sport

RUNNING STORIES

RUNNING STORIES, BBH

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Shortlisted Cannes Lions
FORTNITE STADIUM

Innovative Use of Tech & Platforms for Sport

FORTNITE STADIUM

VERIZON, R/GA

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Shortlisted Cannes Lions
ACTION AUDIO

Innovative Use of Tech & Platforms for Sport

ACTION AUDIO

TENNIS AUSTRALIA, AKQA

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Shortlisted Cannes Lions
PITVERTISING

Brand Integration & Sponsorships

PITVERTISING

REXONA, CLEMENGER BBDO

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Shortlisted Cannes Lions
BORROW THE ALL BLACKS

Brand Integration & Sponsorships

BORROW THE ALL BLACKS

ASB, DENTSU

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Shortlisted Cannes Lions
SALLA 2032

Brand Integration & Sponsorships

SALLA 2032

HOUSE OF LAPLAND, AFRICA DDB

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Shortlisted Cannes Lions
THE ICELANDIC NATIONAL TEAM

Brand Storytelling

THE ICELANDIC NATIONAL TEAM

FOOTBALL ASSOCIATION OF ICELAND, BRANDENBURG

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Shortlisted Cannes Lions
THE DANCE AWAKENING

Brand Storytelling

THE DANCE AWAKENING

NIKE, AKQA

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Shortlisted Cannes Lions
HULU SELLOUTS X DAME D.O.L.L.A.

Partnerships with Sports Talent

HULU SELLOUTS X DAME D.O.L.L.A.

HULU, BIG FAMILY TABLE

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More Entries from FCB NEW YORK

24 items

Grand Prix Cannes Lions
THE WHOPPER DETOUR

Activation by Location

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Titanium Grand Prix Cannes Lions
THE WHOPPER DETOUR

Titanium

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Grand Prix Cannes Lions
DREAMCASTER

Live Broadcast / Live Streaming

DREAMCASTER

AB INBEV – MICHELOB ULTRA, FCB NEW YORK

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Grand Prix Cannes Lions
THE WHOPPER DETOUR

Retail

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Grand Prix Cannes Lions
SPREADBEATS

Technological Achievement in Digital Craft

SPREADBEATS

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
LAP OF LEGENDS

Broadcast/Live Streaming

LAP OF LEGENDS

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

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Gold Cannes Lions
MCENROE VS MCENROE

Applied Innovation

MCENROE VS MCENROE

AB INBEV, FCB NEW YORK

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Gold Cannes Lions
SPREADBEATS

Motion Graphics Design & Animation

SPREADBEATS

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
A SONG FOR EVERY CMO

Targeting & Engagement

A SONG FOR EVERY CMO

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
THE WHOPPER DETOUR

Retail

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Gold Cannes Lions
RACHEL

Consumer Services / Business to Business

RACHEL

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
BRAD

Consumer Services / Business to Business

BRAD

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
SPREADBEATS

Mailing/Programmatic Mail

SPREADBEATS

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
DREAMCASTER

Use of Screens & Audio Visual Platforms

DREAMCASTER

MICHELOB ULTRA, FCB NEW YORK

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Gold Cannes Lions
MICHELOB ULTRA COURTSIDE

Use of Events

MICHELOB ULTRA COURTSIDE

ABINBEV, FCB NEW YORK

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Gold Cannes Lions
THE WHOPPER DETOUR

Use of Mobile

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Gold Cannes Lions
LAP OF LEGENDS

Real-Time Usage & Targeting

LAP OF LEGENDS

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

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Gold Cannes Lions
THE WHOPPER DETOUR (2021)

Acquisition

THE WHOPPER DETOUR (2021)

BURGER KING, FCB NEW YORK

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Gold Cannes Lions
THE WHOPPER DETOUR

Use of Mobile

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
MCENROE VS MCENROE

Technological Achievement in Digital Craft

MCENROE VS MCENROE

AB INBEV, FCB NEW YORK

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Gold Cannes Lions
THE WHOPPER DETOUR

Excellence in Mobile Campaign & Messaging

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Gold Cannes Lions
THE WHOPPER DETOUR

Challenger Brand

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Silver Cannes Lions
SPREADBEATS

Consumer Services/Business to Business

SPREADBEATS

SPOTIFY, FCB NEW YORK

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Silver Cannes Lions
SPREADBEATS

Craft in B2B

SPREADBEATS

SPOTIFY, FCB NEW YORK

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