Entertainment Lions For Sport > Branded Content for Sport

LAP OF LEGENDS

FCB NEW YORK, New York / AB INBEV - MICHELOB ULTRA / 2024

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Broadcast/Live Streaming in Entertainment Lions For Sport

24 items

Grand Prix Cannes Lions
WOMEN'S FOOTBALL

Brand Partnerships, Sponsorships & Collaborations

WOMEN'S FOOTBALL

ORANGE, MARCEL

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Gold Cannes Lions
WE ARE AYENDA

Film Series and Audio

WE ARE AYENDA

WHATSAPP, CREATIVE X

(opens in a new tab)
Gold Cannes Lions
LAP OF LEGENDS

Broadcast/Live Streaming

LAP OF LEGENDS

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
RUNNER 321

Diversity & Inclusion in Sport

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Gold Cannes Lions
OLIVEIRA DOS CEN ANOS

Social Behaviour & Cultural Insight

OLIVEIRA DOS CEN ANOS

REAL CLUB CELTA, REAL CLUB CELTA

(opens in a new tab)
Silver Cannes Lions
WHAT THE FOOTBALL

Film Series and Audio

WHAT THE FOOTBALL

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Silver Cannes Lions
LAP OF LEGENDS

Metaverse, New Realities & Emerging Tech

LAP OF LEGENDS

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

(opens in a new tab)
Silver Cannes Lions
AUDIENCE DELIVERY

Fan Engagement/Distribution Strategy

AUDIENCE DELIVERY

IFOOD, DM9

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Silver Cannes Lions
THE EVERYDAY TACTICIAN

Fan Engagement/Distribution Strategy

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Silver Cannes Lions
ALWAYS OPEN

Partnerships with Sports Talent

ALWAYS OPEN

7-ELEVEN, DENTSU CREATIVE

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Silver Cannes Lions
AT&T 5G HELMET

Innovation in Sport

AT&T 5G HELMET

AT&T, TRANSLATION

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Bronze Cannes Lions
'TIL IT'S DONE

Brand Storytelling

'TIL IT'S DONE

FOOTBALL AUSTRALIA, OGILVY AUSTRALIA

(opens in a new tab)
Bronze Cannes Lions
WE ARE AYENDA

Brand Storytelling

WE ARE AYENDA

WHATSAPP, CREATIVE X

(opens in a new tab)
Bronze Cannes Lions
LA ARGENTINA HOTEL

Brand Storytelling

LA ARGENTINA HOTEL

TYC SPORTS, MERCADO McCANN

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Bronze Cannes Lions
LAY'S CHIP CAM

Sports Live Experience

LAY'S CHIP CAM

PEPSICO PURCHASE, SLAP GLOBAL

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Bronze Cannes Lions
THE SWEAT SIDE OF SPONSORSHIP

Sports Live Experience

THE SWEAT SIDE OF SPONSORSHIP

GATORADE, ISLA REPUBLICA

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Bronze Cannes Lions
TURF FINDER

Sports Live Experience

TURF FINDER

GATORADE, LEO BURNETT

(opens in a new tab)
Bronze Cannes Lions
COORS LIGHTS OUT

Fan Engagement/Distribution Strategy

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

(opens in a new tab)
Bronze Cannes Lions
IMAGINARY SQUADS

Brand Partnerships, Sponsorships & Collaborations

IMAGINARY SQUADS

ITAÚ UNIBANCO, GALERIA

(opens in a new tab)
Bronze Cannes Lions
RUNNER 321

Brand Partnerships, Sponsorships & Collaborations

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Bronze Cannes Lions
THE TABLE READ

Use of Humour

THE TABLE READ

NFL, 72ANDSUNNY

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Shortlisted Cannes Lions
RIVAL NEIGHBORHOODS

Film Series and Audio

RIVAL NEIGHBORHOODS

FLOW, DON

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Shortlisted Cannes Lions
REIMAGINE VICTORY

Film Series and Audio

REIMAGINE VICTORY

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Shortlisted Cannes Lions
AT YOUR HOME CAST

Broadcast/Live Streaming

AT YOUR HOME CAST

VIVO, VML

(opens in a new tab)

More Entries from FCB NEW YORK

24 items

Grand Prix Cannes Lions
THE WHOPPER DETOUR

Activation by Location

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Titanium Grand Prix Cannes Lions
THE WHOPPER DETOUR

Titanium

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Grand Prix Cannes Lions
DREAMCASTER

Live Broadcast / Live Streaming

DREAMCASTER

AB INBEV – MICHELOB ULTRA, FCB NEW YORK

(opens in a new tab)
Grand Prix Cannes Lions
THE WHOPPER DETOUR

Retail

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Grand Prix Cannes Lions
SPREADBEATS

Technological Achievement in Digital Craft

SPREADBEATS

SPOTIFY, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
LAP OF LEGENDS

Broadcast/Live Streaming

LAP OF LEGENDS

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
MCENROE VS MCENROE

Applied Innovation

MCENROE VS MCENROE

AB INBEV, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
SPREADBEATS

Motion Graphics Design & Animation

SPREADBEATS

SPOTIFY, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
A SONG FOR EVERY CMO

Targeting & Engagement

A SONG FOR EVERY CMO

SPOTIFY, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE WHOPPER DETOUR

Retail

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
RACHEL

Consumer Services / Business to Business

RACHEL

SPOTIFY, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
BRAD

Consumer Services / Business to Business

BRAD

SPOTIFY, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
SPREADBEATS

Mailing/Programmatic Mail

SPREADBEATS

SPOTIFY, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
DREAMCASTER

Use of Screens & Audio Visual Platforms

DREAMCASTER

MICHELOB ULTRA, FCB NEW YORK

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Gold Cannes Lions
MICHELOB ULTRA COURTSIDE

Use of Events

MICHELOB ULTRA COURTSIDE

ABINBEV, FCB NEW YORK

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Gold Cannes Lions
THE WHOPPER DETOUR

Use of Mobile

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
LAP OF LEGENDS

Real-Time Usage & Targeting

LAP OF LEGENDS

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE WHOPPER DETOUR (2021)

Acquisition

THE WHOPPER DETOUR (2021)

BURGER KING, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE WHOPPER DETOUR

Use of Mobile

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
MCENROE VS MCENROE

Technological Achievement in Digital Craft

MCENROE VS MCENROE

AB INBEV, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE WHOPPER DETOUR

Excellence in Mobile Campaign & Messaging

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE WHOPPER DETOUR

Challenger Brand

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Silver Cannes Lions
SPREADBEATS

Consumer Services/Business to Business

SPREADBEATS

SPOTIFY, FCB NEW YORK

(opens in a new tab)
Silver Cannes Lions
SPREADBEATS

Craft in B2B

SPREADBEATS

SPOTIFY, FCB NEW YORK

(opens in a new tab)