Creative Effectiveness > Brand Challenges & Opportunities

NIKE CRAZY DREAMS

WIEDEN+KENNEDY, Portland / NIKE / 2021

Awards:

Grand Prix Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Case Film
1 of 0 items

Overview

Credits

More Entries from Market Disruption in Creative Effectiveness

24 items

Grand Prix Cannes Lions
NIKE CRAZY DREAMS

Market Disruption

NIKE CRAZY DREAMS

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
NIKE CRAZY DREAMS

Retail

NIKE CRAZY DREAMS

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
THE TIME WE HAVE LEFT

Local Brand

THE TIME WE HAVE LEFT

PERNOD RICARD, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
THE WHOPPER DETOUR (2021)

Acquisition

THE WHOPPER DETOUR (2021)

BURGER KING, FCB NEW YORK

(opens in a new tab)
Silver Cannes Lions
NO NEED TO FLY

Travel / Leisure

NO NEED TO FLY

GERMAN RAIL, OGILVY GERMANY

(opens in a new tab)
Silver Cannes Lions
SLEEPING FLAGS

Not-for-profit / Charity / Government

SLEEPING FLAGS

O.N.E. ÓGLAIGH NÁISIÚNTA NA HEIREANN), ROTHCO, PART OF ACCENTURE INTERACTIVE

(opens in a new tab)
Silver Cannes Lions
NIKE CRAZY DREAMS

Local Brand

NIKE CRAZY DREAMS

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Bronze Cannes Lions
THE WORLD'S FIRST BABY MARATHON

Collaborative Creative Effectiveness

THE WORLD'S FIRST BABY MARATHON

HUGGIES, OGILVY SOUTH AFRICA

(opens in a new tab)
Bronze Cannes Lions
THE WHOPPER DETOUR (2021)

Retail

THE WHOPPER DETOUR (2021)

BURGER KING, FCB NEW YORK

(opens in a new tab)
Bronze Cannes Lions
LIFE LOLLI

Not-for-profit / Charity / Government

LIFE LOLLI

KMSZ (BONE MARROW DONATION CENTER), BBDO

(opens in a new tab)
Bronze Cannes Lions
"PARENTHOOD": REPHRASED

Breakthrough on a Budget

"PARENTHOOD": REPHRASED

BABYSHOP, FP7 McCANN

(opens in a new tab)
Shortlisted Cannes Lions
AIR MAX GRAFFITI STORES

Local Brand

AIR MAX GRAFFITI STORES

NIKE, AKQA

(opens in a new tab)
Shortlisted Cannes Lions
SLEEPING FLAGS

Social Behaviour

SLEEPING FLAGS

O.N.E. ÓGLAIGH NÁISIÚNTA NA HEIREANN), ROTHCO, PART OF ACCENTURE INTERACTIVE

(opens in a new tab)
Shortlisted Cannes Lions
SECOND CHANCES

Social Behaviour

SECOND CHANCES

DONATE LIFE CALIFORNIA & CANADIAN TRANSPLANT ASSOCIATION, McCANN

(opens in a new tab)
Shortlisted Cannes Lions
LIFE LOLLI

Social Behaviour

LIFE LOLLI

KMSZ (BONE MARROW DONATION CENTER), BBDO

(opens in a new tab)
Shortlisted Cannes Lions
SCENT BY GLADE

Acquisition

SCENT BY GLADE

SC JOHNSON, OGILVY

(opens in a new tab)
Shortlisted Cannes Lions
SLEEPING FLAGS

Breakthrough on a Budget

SLEEPING FLAGS

O.N.E. ÓGLAIGH NÁISIÚNTA NA HEIREANN), ROTHCO, PART OF ACCENTURE INTERACTIVE

(opens in a new tab)
Shortlisted Cannes Lions
THE WHOPPER DETOUR (2021)

Challenger Brand

THE WHOPPER DETOUR (2021)

BURGER KING, FCB NEW YORK

(opens in a new tab)
Shortlisted Cannes Lions
GO BACK TO AFRICA

Challenger Brand

GO BACK TO AFRICA

BLACK & ABROAD, FCB/SIX

(opens in a new tab)
Shortlisted Cannes Lions
PERUSSIAN PRICES

Market Disruption

PERUSSIAN PRICES

PLAZA VEA, FAHRENHEIT DDB

(opens in a new tab)
LOVE YOU HATER

Creative Effectiveness

LOVE YOU HATER

COCA-COLA, SANTO

(opens in a new tab)
THE APOLOGY

Creative Effectiveness

THE APOLOGY

NISSIN FOOD PRODUCTS CO., DENTSU MCGARRYBOWEN BRASIL

(opens in a new tab)
SEARCHING FOR THE SPECIAL COLOR OF SEVILLE

Creative Effectiveness

SEARCHING FOR THE SPECIAL COLOR OF SEVILLE

TANQUERAY, PS21

(opens in a new tab)
THE PHONETIC CAN

Creative Effectiveness

THE PHONETIC CAN

COCA-COLA, FCB AFRICA

(opens in a new tab)

More Entries from WIEDEN+KENNEDY

24 items

Grand Prix Cannes Lions
RE2PECT

Titanium and Integrated

RE2PECT

JORDAN BRAND, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
LIVESTRONG

Titanium and Integrated

LIVESTRONG

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
CLASH FROM THE PAST

Audio-visual Content

CLASH FROM THE PAST

CLASH OF CLANS, WIEDEN+KENNEDY

(opens in a new tab)
Titanium Grand Prix Cannes Lions
DOORDASH-ALL-THE-ADS

Titanium

DOORDASH-ALL-THE-ADS

DOORDASH, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NIKE: YOU CAN'T STOP US

Retail

NIKE: YOU CAN'T STOP US

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NIKE DREAM CRAZY | COLIN KAEPERNICK

Retail

NIKE DREAM CRAZY | COLIN KAEPERNICK

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Cosmetics & Beauty

THE MAN YOUR MAN COULD SMELL LIKE

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
GRRR

Cars

GRRR

HONDA, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
TAG

Clothing & footwear

TAG

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
RESPONSE CAMPAIGN

Best Digitally Led Integrated Campaign

RESPONSE CAMPAIGN

PROCTER & GAMBLE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
CLASH FROM THE PAST

360 Integrated Brand Experience

CLASH FROM THE PAST

CLASH OF CLANS, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NIKE CRAZY DREAMS

Market Disruption

NIKE CRAZY DREAMS

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NOTHING BEATS A LONDONER

Multi-platform Social Campaign

NOTHING BEATS A LONDONER

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
NIKE DREAM CRAZY

Excellence in Partnerships with Sports Talent

NIKE DREAM CRAZY

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
CHALKBOT

Other Digital Channels

CHALKBOT

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
WEAVE YOUR MAGIC: HOW LURPAK FOUND ITS GLOBAL VOICE

Creative Effectiveness

WEAVE YOUR MAGIC: HOW LURPAK FOUND ITS GLOBAL VOICE

ARLA, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
PROUD SPONSOR OF MOMS

Titanium and Integrated

PROUD SPONSOR OF MOMS

PROCTER & GAMBLE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
BORN OF FIRE

Creative Effectiveness

BORN OF FIRE

CHRYSLER, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Creative Effectiveness

THE MAN YOUR MAN COULD SMELL LIKE

PROCTER & GAMBLE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Titanium and Integrated

THE MAN YOUR MAN COULD SMELL LIKE

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Titanium Cannes Lions
NOTHING BEATS A LONDONER

Titanium

NOTHING BEATS A LONDONER

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
SMELLCOME TO MANHOOD

Creative Effectiveness

SMELLCOME TO MANHOOD

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
NIKE DREAM CRAZY

Film

NIKE DREAM CRAZY

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
NIKE FC PRESENTS THE FOOTBALLVERSE

Fiction Film: Up to 5 minutes

NIKE FC PRESENTS THE FOOTBALLVERSE

NIKE, WIEDEN+KENNEDY

(opens in a new tab)