Film > Product & Service

THE MAN YOUR MAN COULD SMELL LIKE

WIEDEN+KENNEDY, Portland / OLD SPICE / 2010

Awards:

Grand Prix Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

Synopsis

This TV commercial was created to appeal to men as well as women, showing them both how great a man can smell when they use Old Spice Body Wash.

More Entries from Cosmetics & Beauty in Film

24 items

Grand Prix Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Cosmetics & Beauty

THE MAN YOUR MAN COULD SMELL LIKE

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
REPLACEMENT

Sweet Foods & Snacks

REPLACEMENT

GENERAL MILLS, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
REGULARS

Alcoholic Drinks

REGULARS

FOSTER'S, DROGA5 AUSTRALIA

(opens in a new tab)
Gold Cannes Lions
ARCTIC SUN

Non-Alcoholic Drinks

ARCTIC SUN

PEPSICO, BBDO CANADA

(opens in a new tab)
Gold Cannes Lions
HARDCHORUS

Clothing, Footwear & Accessories

HARDCHORUS

PUMA, DROGA5

(opens in a new tab)
Gold Cannes Lions
INHERITANCE

Other Vehicles, Auto Products & Services

INHERITANCE

CAR ONE, LEO BURNETT ARGENTINA

(opens in a new tab)
Gold Cannes Lions
CRYING

Entertainment & Leisure

CRYING

CONSULATE GENERAL OF ARGENTINA IN LOS ANGELES, CONILL SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
CLOSET

Publications & Media

CLOSET

CANAL, BETC EURO RSCG

(opens in a new tab)
Gold Cannes Lions
DINNER PLANS

Commercial Public Services

DINNER PLANS

VONAGE, TBWA\CHIAT\DAY

(opens in a new tab)
Gold Cannes Lions
RATTLE

Commercial Public Services

RATTLE

VONAGE, TBWA\CHIAT\DAY

(opens in a new tab)
Gold Cannes Lions
KAREN

Commercial Public Services

KAREN

VONAGE, TBWA\CHIAT\DAY

(opens in a new tab)
Gold Cannes Lions
MONKEY

Public Awareness Messages

MONKEY

WORLD WILDLIFE FUND (WWF), LEO BURNETT SYDNEY

(opens in a new tab)
Gold Cannes Lions
SELINAH

Fundraising & Appeals

SELINAH

THE TOPSY FOUNDATION, OGILVY JOHANNESBURG

(opens in a new tab)
Gold Cannes Lions
THE MAN WHO WALKED AROUND THE WORLD

Internet Film

THE MAN WHO WALKED AROUND THE WORLD

DIAGEO, BBH

(opens in a new tab)
Gold Cannes Lions
HARDCHORUS ITALY

Internet Film

HARDCHORUS ITALY

PUMA, DROGA5

(opens in a new tab)
Gold Cannes Lions
CLEANS YOUR BALLS

Internet Film

CLEANS YOUR BALLS

UNILEVER, BBH

(opens in a new tab)
Gold Cannes Lions
REPLAY

Other Screens

REPLAY

GATORADE, TBWA\CHIAT\DAY LA

(opens in a new tab)
Gold Cannes Lions
LAST CALL

Interactive Film

LAST CALL

NBC, JUNG von MATT

(opens in a new tab)
Silver Cannes Lions
HOSPITAL

Savoury Foods

HOSPITAL

A. DAIRY, ADVANTAGE MARKETING & ADVERTISING

(opens in a new tab)
Silver Cannes Lions
OFFICE

Savoury Foods

OFFICE

A. DAIRY, ADVANTAGE MARKETING & ADVERTISING

(opens in a new tab)
Silver Cannes Lions
KITCHEN

Savoury Foods

KITCHEN

A. DAIRY, ADVANTAGE MARKETING & ADVERTISING

(opens in a new tab)
Silver Cannes Lions
PLANT

Sweet Foods & Snacks

PLANT

WRIGLEY, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
PILLOW FIGHT

Alcoholic Drinks

PILLOW FIGHT

AB INBEV, DDB

(opens in a new tab)
Silver Cannes Lions
PAINTBALL

Alcoholic Drinks

PAINTBALL

AB INBEV, DDB

(opens in a new tab)

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Grand Prix Cannes Lions
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Titanium and Integrated

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LIVESTRONG

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CLASH FROM THE PAST

Audio-visual Content

CLASH FROM THE PAST

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Retail

NIKE: YOU CAN'T STOP US

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Grand Prix Cannes Lions
NIKE DREAM CRAZY | COLIN KAEPERNICK

Retail

NIKE DREAM CRAZY | COLIN KAEPERNICK

NIKE, WIEDEN+KENNEDY

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Grand Prix Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Cosmetics & Beauty

THE MAN YOUR MAN COULD SMELL LIKE

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
GRRR

Cars

GRRR

HONDA, WIEDEN+KENNEDY

(opens in a new tab)
Grand Prix Cannes Lions
TAG

Clothing & footwear

TAG

NIKE, WIEDEN+KENNEDY

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Grand Prix Cannes Lions
RESPONSE CAMPAIGN

Best Digitally Led Integrated Campaign

RESPONSE CAMPAIGN

PROCTER & GAMBLE, WIEDEN+KENNEDY

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Grand Prix Cannes Lions
CLASH FROM THE PAST

360 Integrated Brand Experience

CLASH FROM THE PAST

CLASH OF CLANS, WIEDEN+KENNEDY

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Grand Prix Cannes Lions
NIKE CRAZY DREAMS

Market Disruption

NIKE CRAZY DREAMS

NIKE, WIEDEN+KENNEDY

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Grand Prix Cannes Lions
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Multi-platform Social Campaign

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Grand Prix Cannes Lions
CHALKBOT

Other Digital Channels

CHALKBOT

NIKE, WIEDEN+KENNEDY

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Gold Cannes Lions
WEAVE YOUR MAGIC: HOW LURPAK FOUND ITS GLOBAL VOICE

Creative Effectiveness

WEAVE YOUR MAGIC: HOW LURPAK FOUND ITS GLOBAL VOICE

ARLA, WIEDEN+KENNEDY

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Gold Cannes Lions
PROUD SPONSOR OF MOMS

Titanium and Integrated

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PROCTER & GAMBLE, WIEDEN+KENNEDY

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Gold Cannes Lions
BORN OF FIRE

Creative Effectiveness

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THE MAN YOUR MAN COULD SMELL LIKE

Creative Effectiveness

THE MAN YOUR MAN COULD SMELL LIKE

PROCTER & GAMBLE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
THE MAN YOUR MAN COULD SMELL LIKE

Titanium and Integrated

THE MAN YOUR MAN COULD SMELL LIKE

OLD SPICE, WIEDEN+KENNEDY

(opens in a new tab)
Titanium Cannes Lions
NOTHING BEATS A LONDONER

Titanium

NOTHING BEATS A LONDONER

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
SMELLCOME TO MANHOOD

Creative Effectiveness

SMELLCOME TO MANHOOD

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(opens in a new tab)
Gold Cannes Lions
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Film

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Gold Cannes Lions
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(opens in a new tab)