Film > TV / Cinema Film: Sectors

SAVLON - THE ARTIST

OGILVY INDIA, Mumbai / ITC SAVLON / 2021

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

Write a short summary of what happens in the film

The film's protagonist Swapna Augustine, is a woman without hands. She is also one of India's best foot artists. The film opens on Swapna painting gracefully with the brush held in her foot. The voice narrates Swapna's thoughts. Swapna states that though she is a gifted artist, in all other aspects she's just like us. Then the film captures snippets of her daily life. We see her using her feet to make tea, apply make-up, for gardening, etc. When she's offered her favourite sweet, she reaches out to pick it with her foot but pauses and says that there's one thing that she does not forget to do - use handwash. She then washes her feet with handwash. The film ends with Swapna asking a simple yet powerful question – “If it's so easy for me to use handwash, why don't you?”

Cultural / Context information for the jury

To contain the spread of the pandemic, an abrupt and complete lockdown was enforced throughout India in March 2020. Though people took things very seriously initially, by October (when the film was released) many had stopped taking necessary precautions like using handwash. They had been bombarded with so many instructions to wash hands by everyone from the WHO to local brands; nothing registered any more.

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