Film > TV / Cinema Film: Sectors

SOFA

OGILVY INDIA, Mumbai / PIDILITE INDUSTRIES / 2020

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Overview

Credits

OVERVIEW

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The film captures the changing fabric of life in India through the journey of a Sofa being passed down generations. 60 years ago, the Sofa comes as dowry with Mr. A’s bride, neighbors call it “Mrs. A’s Sofa”. Later, it is refurbished and given as dowry at her sister-in-law’s wedding. It becomes “Mrs. B’s Sofa”. Mrs. B’s daughter-in-law raises the upholstery. It becomes “Mrs. C’s Sofa”. Her daughter elopes. Sofa becomes “Lovebird’s Sofa”. It sees quakes and floods come and go, relationships evolve, bonds grow. It was young once and is still in its prime, this sofa is enjoying the test of time.

Cultural / Context information for the jury

It was common in India to give dowry when getting a girl married. Dowry could include furniture too. If one could not afford to buy new furniture, they would refurbish old one to give as dowry. With time marital relationships became more equal. The film observes this shift of balance in relationships, through the eyes of a sofa that has witnessed India change from colonial days to digital age.

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