Brand Experience and Activation > Touchpoints & Technology

THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

BBDO BELGIUM, Brussels / DECATHLON / 2022

Awards:

Bronze Cannes Lions
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More Entries from Tech-led Brand Experience in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
THE UNFILTERED HISTORY TOUR

Use of Mobile & Devices

THE UNFILTERED HISTORY TOUR

VICE, DENTSU CREATIVE

(opens in a new tab)
Gold Cannes Lions
BURGER GLITCH

Retail

BURGER GLITCH

BURGER KING, DAVID

(opens in a new tab)
Gold Cannes Lions
DOJACODE

Not-for-profit / Charity / Government

DOJACODE

GIRLS WHO CODE, MOJO SUPERMARKET

(opens in a new tab)
Gold Cannes Lions
MORNING AFTER ISLAND

Not-for-profit / Charity / Government

MORNING AFTER ISLAND

GRUPO ESTRATEGIGO GE PAE, OGILVY HONDURAS

(opens in a new tab)
Gold Cannes Lions
DOJACODE

Interactive Brand Video

DOJACODE

GIRLS WHO CODE, MOJO SUPERMARKET

(opens in a new tab)
Gold Cannes Lions
HACK MARKET

Challenger Brand

HACK MARKET

BACK MARKET, MARCEL

(opens in a new tab)
Gold Cannes Lions
THE EMANCIPATION LOAN

Cultural Insight

THE EMANCIPATION LOAN

MIBANCO, CIRCUS GREY

(opens in a new tab)
Gold Cannes Lions
MORNING AFTER ISLAND

Breakthrough on a Budget

MORNING AFTER ISLAND

GRUPO ESTRATEGIGO GE PAE, OGILVY HONDURAS

(opens in a new tab)
Gold Cannes Lions
PLASTIC FISHING TOURNAMENT

Corporate Purpose & Social Responsibility

PLASTIC FISHING TOURNAMENT

AB INBEV / CORONA, WE BELIEVERS

(opens in a new tab)
Gold Cannes Lions
I WILL ALWAYS BE ME

Corporate Purpose & Social Responsibility

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

(opens in a new tab)
Silver Cannes Lions
NATIVE SPORTSCASTERS

Food & Drink

NATIVE SPORTSCASTERS

AB INBEV, WE BELIEVERS

(opens in a new tab)
Silver Cannes Lions
GAMER ASYLUM

Travel / Leisure

GAMER ASYLUM

ARTOTEL GROUP, OGILVY

(opens in a new tab)
Silver Cannes Lions
THE NOMINATE ME SELFIE

Use of Mobile & Devices

THE NOMINATE ME SELFIE

POLITICAL SHAKTI + THE TIMES OF INDIA, FCB INDIA

(opens in a new tab)
Silver Cannes Lions
DOT GO. THE FIRST OBJECT INTERACTION APP FOR THE VISUALLY IMPAIRED.

Use of Mobile & Devices

DOT GO. THE FIRST OBJECT INTERACTION APP FOR THE VISUALLY IMPAIRED.

DOT, SERVICEPLAN

(opens in a new tab)
Silver Cannes Lions
HACK MARKET

Use of Mobile & Devices

HACK MARKET

BACK MARKET, MARCEL

(opens in a new tab)
Silver Cannes Lions
THE UNFILTERED HISTORY TOUR

New Realities & Voice-activation

THE UNFILTERED HISTORY TOUR

VICE, DENTSU CREATIVE

(opens in a new tab)
Silver Cannes Lions
SHAH RUKH KHAN-MY-AD

Tech-led Brand Experience

SHAH RUKH KHAN-MY-AD

CADBURY CELEBRATIONS , OGILVY

(opens in a new tab)
Silver Cannes Lions
DOJACODE

Tech-led Brand Experience

DOJACODE

GIRLS WHO CODE, MOJO SUPERMARKET

(opens in a new tab)
Silver Cannes Lions
ROYALTY FREE BOT

Cross-platform Digital Experience

ROYALTY FREE BOT

ABINBEV, DAVID

(opens in a new tab)
Silver Cannes Lions
BOTTEGA FOR BOTTEGAS

Customer Retail / In-store Experience

BOTTEGA FOR BOTTEGAS

BOTTEGA VENETA, PUBLICIS ITALY

(opens in a new tab)
Silver Cannes Lions
REJECTED ALES

Retail Promotions & Competitions

REJECTED ALES

MATILDA BAY, HOWATSON + COMPANY

(opens in a new tab)
Silver Cannes Lions
HUMAN MEAT BURGER

Customer Acquisition & Retention

HUMAN MEAT BURGER

OUMPH!, LOLA MULLENLOWE

(opens in a new tab)
Silver Cannes Lions
THE UNWASTED BEER

Brand-owned Experiences

THE UNWASTED BEER

HEINEKEN, PUBLICIS ITALY

(opens in a new tab)
Silver Cannes Lions
THE VIRTUAL HEINEKEN SILVER

360 Integrated Brand Experience

THE VIRTUAL HEINEKEN SILVER

HEINEKEN, PUBLICIS ITALY

(opens in a new tab)

More Entries from BBDO BELGIUM

24 items

Grand Prix Cannes Lions
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

Retail

THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

DECATHLON, BBDO BELGIUM

(opens in a new tab)
Grand Prix Cannes Lions
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

Social Engagement

THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

DECATHLON, BBDO BELGIUM

(opens in a new tab)
Silver Cannes Lions
-60% CULTURE

Design-driven Effectiveness

-60% CULTURE

STATE OF THE ARTS, BBDO BELGIUM

(opens in a new tab)
Silver Cannes Lions
CHICKEN CURRY

Retail

CHICKEN CURRY

LIDL, BBDO BELGIUM

(opens in a new tab)
Silver Cannes Lions
SPAGHETTI

Retail

SPAGHETTI

LIDL, BBDO BELGIUM

(opens in a new tab)
Silver Cannes Lions
HAMBURGER

Retail

HAMBURGER

LIDL, BBDO BELGIUM

(opens in a new tab)
Silver Cannes Lions
SANITARY PADS

Publications & Media

SANITARY PADS

SBS BELGIUM, BBDO BELGIUM

(opens in a new tab)
Silver Cannes Lions
SOFTENER

Publications & Media

SOFTENER

SBS BELGIUM, BBDO BELGIUM

(opens in a new tab)
Silver Cannes Lions
YOGHURT

Publications & Media

YOGHURT

SBS BELGIUM, BBDO BELGIUM

(opens in a new tab)
Silver Cannes Lions
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

Brave Brands

THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

DECATHLON, BBDO BELGIUM

(opens in a new tab)
Silver Cannes Lions
JCDECAUX PERSONAL BILLBOARDS

Business Products & Services

JCDECAUX PERSONAL BILLBOARDS

JC DECAUX, BBDO BELGIUM

(opens in a new tab)
Bronze Cannes Lions
JC DECAUX STREET VIEW UNPAID BILLS

Flat Mailing

JC DECAUX STREET VIEW UNPAID BILLS

JC DECAUX, BBDO BELGIUM

(opens in a new tab)
Bronze Cannes Lions
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

Gaming

THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

DECATHLON, BBDO BELGIUM

(opens in a new tab)
Bronze Cannes Lions
JCDECAUX PERSONAL BILLBOARDS

Direct Response Print or Standard Outdoor (incl.Inserts)

JCDECAUX PERSONAL BILLBOARDS

JC DECAUX, BBDO BELGIUM

(opens in a new tab)
Bronze Cannes Lions
JC DECAUX STREET VIEW UNPAID BILLS

New Product Launch/re-Launch or Multi-Product Promotion

JC DECAUX STREET VIEW UNPAID BILLS

JC DECAUX, BBDO BELGIUM

(opens in a new tab)
Bronze Cannes Lions
-60% CULTURE

Social Engagement

-60% CULTURE

STATE OF THE ARTS, BBDO BELGIUM

(opens in a new tab)
Bronze Cannes Lions
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

Use of Digital Platforms

THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

DECATHLON, BBDO BELGIUM

(opens in a new tab)
Bronze Cannes Lions
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

Tech-led Brand Experience

THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

DECATHLON, BBDO BELGIUM

(opens in a new tab)
Bronze Cannes Lions
JC DECAUX STREET VIEW UNPAID BILLS

Retention

JC DECAUX STREET VIEW UNPAID BILLS

JC DECAUX, BBDO BELGIUM

(opens in a new tab)
Bronze Cannes Lions
@FOLLOWEDBYVOLVO

Cars & Automotive Services

@FOLLOWEDBYVOLVO

VOLVO, BBDO BELGIUM

(opens in a new tab)
Bronze Cannes Lions
-60% CULTURE

Social Purpose

-60% CULTURE

STATE OF THE ARTS, BBDO BELGIUM

(opens in a new tab)
Bronze Cannes Lions
STALKER VIEWED YOUR PROFILE

Publications & Media

STALKER VIEWED YOUR PROFILE

SBS BELGIUM, BBDO BELGIUM

(opens in a new tab)
Shortlisted Cannes Lions
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

Titanium

THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

DECATHLON, BBDO BELGIUM

(opens in a new tab)
Shortlisted Cannes Lions
FOOTBALL OR FATHER

Fast Moving Consumer Goods

FOOTBALL OR FATHER

REMED PHARMA, BBDO BELGIUM

(opens in a new tab)