Brand Experience and Activation > Culture & Context

I WILL ALWAYS BE ME

VMLY&R, New York / DELL TECHNOLOGIES & INTEL / 2022

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Corporate Purpose & Social Responsibility in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
THE UNFILTERED HISTORY TOUR

Use of Mobile & Devices

THE UNFILTERED HISTORY TOUR

VICE, DENTSU CREATIVE

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Gold Cannes Lions
BURGER GLITCH

Retail

BURGER GLITCH

BURGER KING, DAVID

(opens in a new tab)
Gold Cannes Lions
DOJACODE

Not-for-profit / Charity / Government

DOJACODE

GIRLS WHO CODE, MOJO SUPERMARKET

(opens in a new tab)
Gold Cannes Lions
MORNING AFTER ISLAND

Not-for-profit / Charity / Government

MORNING AFTER ISLAND

GRUPO ESTRATEGIGO GE PAE, OGILVY HONDURAS

(opens in a new tab)
Gold Cannes Lions
DOJACODE

Interactive Brand Video

DOJACODE

GIRLS WHO CODE, MOJO SUPERMARKET

(opens in a new tab)
Gold Cannes Lions
HACK MARKET

Challenger Brand

HACK MARKET

BACK MARKET, MARCEL

(opens in a new tab)
Gold Cannes Lions
THE EMANCIPATION LOAN

Cultural Insight

THE EMANCIPATION LOAN

MIBANCO, CIRCUS GREY

(opens in a new tab)
Gold Cannes Lions
MORNING AFTER ISLAND

Breakthrough on a Budget

MORNING AFTER ISLAND

GRUPO ESTRATEGIGO GE PAE, OGILVY HONDURAS

(opens in a new tab)
Gold Cannes Lions
PLASTIC FISHING TOURNAMENT

Corporate Purpose & Social Responsibility

PLASTIC FISHING TOURNAMENT

AB INBEV / CORONA, WE BELIEVERS

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Gold Cannes Lions
I WILL ALWAYS BE ME

Corporate Purpose & Social Responsibility

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

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Silver Cannes Lions
NATIVE SPORTSCASTERS

Food & Drink

NATIVE SPORTSCASTERS

AB INBEV, WE BELIEVERS

(opens in a new tab)
Silver Cannes Lions
GAMER ASYLUM

Travel / Leisure

GAMER ASYLUM

ARTOTEL GROUP, OGILVY

(opens in a new tab)
Silver Cannes Lions
THE NOMINATE ME SELFIE

Use of Mobile & Devices

THE NOMINATE ME SELFIE

POLITICAL SHAKTI + THE TIMES OF INDIA, FCB INDIA

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Silver Cannes Lions
DOT GO. THE FIRST OBJECT INTERACTION APP FOR THE VISUALLY IMPAIRED.

Use of Mobile & Devices

DOT GO. THE FIRST OBJECT INTERACTION APP FOR THE VISUALLY IMPAIRED.

DOT, SERVICEPLAN

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Silver Cannes Lions
HACK MARKET

Use of Mobile & Devices

HACK MARKET

BACK MARKET, MARCEL

(opens in a new tab)
Silver Cannes Lions
THE UNFILTERED HISTORY TOUR

New Realities & Voice-activation

THE UNFILTERED HISTORY TOUR

VICE, DENTSU CREATIVE

(opens in a new tab)
Silver Cannes Lions
SHAH RUKH KHAN-MY-AD

Tech-led Brand Experience

SHAH RUKH KHAN-MY-AD

CADBURY CELEBRATIONS , OGILVY

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Silver Cannes Lions
DOJACODE

Tech-led Brand Experience

DOJACODE

GIRLS WHO CODE, MOJO SUPERMARKET

(opens in a new tab)
Silver Cannes Lions
ROYALTY FREE BOT

Cross-platform Digital Experience

ROYALTY FREE BOT

ABINBEV, DAVID

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Silver Cannes Lions
BOTTEGA FOR BOTTEGAS

Customer Retail / In-store Experience

BOTTEGA FOR BOTTEGAS

BOTTEGA VENETA, PUBLICIS ITALY

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Silver Cannes Lions
REJECTED ALES

Retail Promotions & Competitions

REJECTED ALES

MATILDA BAY, HOWATSON + COMPANY

(opens in a new tab)
Silver Cannes Lions
HUMAN MEAT BURGER

Customer Acquisition & Retention

HUMAN MEAT BURGER

OUMPH!, LOLA MULLENLOWE

(opens in a new tab)
Silver Cannes Lions
THE UNWASTED BEER

Brand-owned Experiences

THE UNWASTED BEER

HEINEKEN, PUBLICIS ITALY

(opens in a new tab)
Silver Cannes Lions
THE VIRTUAL HEINEKEN SILVER

360 Integrated Brand Experience

THE VIRTUAL HEINEKEN SILVER

HEINEKEN, PUBLICIS ITALY

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More Entries from VMLY&R

24 items

Grand Prix Cannes Lions
THE KILLER PACK

OTC Products / Devices

THE KILLER PACK

MAXX FLASH, VMLY&R

(opens in a new tab)
Grand Prix Cannes Lions
KEEPING FORTNITE FRESH

Innovative Use of Community

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Grand Prix Cannes Lions
I WILL ALWAYS BE ME

Non-Regulated

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

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Gold Cannes Lions
LAUGH TRACKER

Data-enhanced Creativity

LAUGH TRACKER

TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT, VMLY&R

(opens in a new tab)
Gold Cannes Lions
LOS SANTOS +3°C

Gaming

LOS SANTOS +3°C

GREENPEACE, VMLY&R

(opens in a new tab)
Gold Cannes Lions
SUPER WENDY'S WORLD

Audience Targeting / Engagement Strategies

SUPER WENDY'S WORLD

WENDY'S, VMLY&R

(opens in a new tab)
Gold Cannes Lions
I WILL ALWAYS BE ME

Script

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

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Gold Cannes Lions
LOS SANTOS +3ºC

Brand Integration for Games

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

(opens in a new tab)
Gold Cannes Lions
KEEPING FORTNITE FRESH

Use of Social Platforms

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Gold Cannes Lions
LOS SANTOS +3°C

Brand Integration for Games

LOS SANTOS +3°C

GREENPEACE, VMLY&R

(opens in a new tab)
Gold Cannes Lions
KEEPING FORTNITE FRESH

Excellence in Brand Integration for Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Gold Cannes Lions
DOGS WITHOUT BORDERS

Reduced Inequalities

DOGS WITHOUT BORDERS

SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), VMLY&R

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Gold Cannes Lions
FITCHIX

Promotional Items & Printed Media

FITCHIX

HONEST EGGS CO., VMLY&R

(opens in a new tab)
Gold Cannes Lions
I WILL ALWAYS BE ME

Corporate Purpose & Social Responsibility

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

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Silver Cannes Lions
FITCHIX

Food & Drink

FITCHIX

HONEST EGGS CO., VMLY&R

(opens in a new tab)
Silver Cannes Lions
THE SMILE THAT CHANGED AN INDUSTRY

Consumer Goods

THE SMILE THAT CHANGED AN INDUSTRY

COLGATE-PALMOLIVE, VMLY&R

(opens in a new tab)
Silver Cannes Lions
DOGS WITHOUT BORDERS

Healthcare

DOGS WITHOUT BORDERS

SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Gaming

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
THE KILLER PACK

Product Innovation

THE KILLER PACK

MAXX FLASH, VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Live Broadcast / Live Streaming

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
LOS SANTOS +3ºC

Live Gaming Experience

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

(opens in a new tab)
Silver Cannes Lions
ADELI

Brand-led Education & Awareness

ADELI

UNIPADS, VMLY&R

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Silver Cannes Lions
KEEPING FORTNITE FRESH

Audience Tagerting / Engagement Strategies

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Branded Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)