The Burger King app has been around for a while now; people know that and there's nothing groundbreaking about it. What’s new is the fact you can get your food delivered through the app. But let's face it, that's not exactly groundbreaking either.

1st challenge was to attract attention & get people talking : we chose to poke the competition.

2nd challenge was that our campaign is geared towards more than 10 countries all over the world at varying stages of development, with different cultural references. For example while we initially worked on 3 visuals (easter eggs referencing McDonald’s, KFC & Wendy's) we dropped Wendy's, as the chain is far less popular on a global scale.

3rd, we wanted people to linger and spend time looking for the easter eggs, which is why we opted for local displays that would draw passers-by into the game of hunting for clues.

We wanted a well-balanced, streamlined art direction that would capture the essence of our concept. The challenge was to convey the idea visually in the simplest way possible, while also ensuring the easter eggs were prominent enough to be noticed & recognized. Each object was selected and designed to be easily spotted as a nod to competitors’ assets and iconic imagery.

Execution-wise, we used 3D illustration to craft a true-to-life visual experience with realistic shadows, light, shapes, volumes, and so on.

The execution process started off with sketches, next, CGI and modelling to customize the objects that we felt were emblematic of the two brands and made sure they made sense in the context of a front door setup: Ronald's bench, umbrella stand shaped like a McDonald's fry cone, bucket-shaped flowerpot ,chicken door knob. Our goal was to strike on something simple but effective.