Film > Culture & Context
TBWA\MEDIA ARTS LAB, Shanghai / APPLE / 2022
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Overview
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Write a short summary of what happens in the film
To illustrate iPhone’s superiority as a movie-grade camera that allows everyone to pursue their filmmaking dreams, we made a movie about misfits making a movie, shot entirely on iPhone.
The story follows a disheartened young wannabe director, his father, and a rag-tag crew of villagers on their mission to shoot an out-of-this-world movie in hopes of reviving their village by making it “internet famous”. This team of unsuspecting underdogs embark on an adventure of ups and downs in this multi-genre film—part Hollywood sci-fi, part traditional Kung Fu action, part nostalgic comedy. Through this journey filled with passionate disagreements, endearing setbacks and accidental success, they rediscover special bonds that are never meant to be broken and find new hope beyond failures. The film encourages everyone to never stop believing in their dreams—even if that dream is as far away as Mars.
Please tell us about the cultural insight that inspired the work
With the drastic changes in recent years, especially the continuous pain brought on by the pandemic, youngsters in China are feeling powerless about their future. Their self-doubt has been dampening their passion for pursuing dreams. This CNY, we tell a story of a disheartened young wannabe director who embarks on a journey home to escape his failures. As he comes together with his father and the endearing villagers for a crazy rescue mission, the rag-tag crew’s infectious passion for the impossible mission reignites something else on the verge of extinction — his own filmmaking dream. Through the cinematic lens of iPhone, we want to inspire people to never stop believing in their dreams, no matter how crazy they may sound to others.
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