Film > TV / Cinema Film: Sectors

BEHIND THE MAC — MAKE SOMETHING WONDERFUL

TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2019

Awards:

Gold Cannes Lions
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Film

Overview

Credits

Overview

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This film is visual proof of what happens when humanity’s creativity, vision and dedication meet the ideal tool for creative minds.

Focusing on real people using their passion to make a difference in the world – and inspiring the next generation of creatives to make something wonderful and put it out there.

Cultural/Context information for the jury

7/10 people don’t believe they’re fulfilling their creative potential, but modern technology gives us everything we need to make our ideas a reality. The world needed a reminder of how powerful unleashing your creative potential can be.

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