Media > Media Strategy for Branded Content & Entertainment

ADIDAS NEO GYMASTICS X JUST DANCE

TBWA\BOLT SHANGHAI, Shanghai / ADIDAS / 2022

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Overview

Credits

More Entries from Co-creation of Branded IP in Media

24 items

Grand Prix Cannes Lions
HOPE REEF

Use of Ambient Media: Large Scale

HOPE REEF

MARS, AMV BBDO

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Gold Cannes Lions
SAMSUNG ITEST

Consumer Goods

SAMSUNG ITEST

SAMSUNG, DDB NEW ZEALAND

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Gold Cannes Lions
FORD VERY GAY RAPTOR

Automotive

FORD VERY GAY RAPTOR

FORD, FORD

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Gold Cannes Lions
CHATPAT

Not-for-profit / Charity / Government

CHATPAT

SOS CHILDREN'S VILLAGES INDIA, FCB INDIA

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Gold Cannes Lions
BRIDE ARMOUR

Use of Events

BRIDE ARMOUR

ABINBEV, OGILVY SOUTH AFRICA

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Gold Cannes Lions
BACKUP UKRAINE

Use of Technology

BACKUP UKRAINE

POLYCAM X UNESCO, VIRTUE WORLDWIDE

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Gold Cannes Lions
AAMI REST TOWNS

Use of Data-driven Insight

AAMI REST TOWNS

AAMI, OGILVY AUSTRALIA

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Gold Cannes Lions
THE AD BREAK CHAMPIONSHIP - GTI HIJACK

Use of Branded Content Created for Digital or Social

THE AD BREAK CHAMPIONSHIP - GTI HIJACK

VOLKSWAGEN, DDB

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Gold Cannes Lions
BREAKING SIRENS

Use of Integrated Media

BREAKING SIRENS

AMNESTY INTERNATIONAL, BAR OGILVY

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Gold Cannes Lions
GUN SURVIVOR REVIEWS

Social Behaviour

GUN SURVIVOR REVIEWS

GUNS DOWN AMERICA, ENERGY BBDO

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Silver Cannes Lions
PERK DISCLAIMERS

Food & Drink

PERK DISCLAIMERS

CADBURY PERK, OGILVY

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Silver Cannes Lions
TRAPPED IN THE 90S

Retail

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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Silver Cannes Lions
STARAOKE

Media / Entertainment

STARAOKE

PRIME VIDEO, OGILVY

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Silver Cannes Lions
THE INEVITABLE NEWS

Consumer Services / Business to Business

THE INEVITABLE NEWS

THE INEVITABLE NEWS, AREA 23, AN IPG HEALTH NETWORK COMPANY

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Silver Cannes Lions
HOW TO EXPLAIN?

Use of TV & Other Screens

HOW TO EXPLAIN?

BURGER KING, DAVID

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Silver Cannes Lions
LIQUID BILLBOARD

Use of Stunts

LIQUID BILLBOARD

ADIDAS, HAVAS MIDDLE EAST

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Silver Cannes Lions
THE FOAMY HAIRCUT

Use of Stunts

THE FOAMY HAIRCUT

BRAHMA BEER, AFRICA DDB

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Silver Cannes Lions
CHATPAT

Use of Stunts

CHATPAT

SOS CHILDREN'S VILLAGES INDIA, FCB INDIA

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Silver Cannes Lions
BREAKCHAINS WITH BLOCKCHAIN

Use of Digital Platforms

BREAKCHAINS WITH BLOCKCHAIN

CHILDREN OF FEMALE PRISONERS' ASSOCIATION, HORIZON FCB

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Silver Cannes Lions
BACKUP UKRAINE

Use of Mobile

BACKUP UKRAINE

POLYCAM X UNESCO, VIRTUE WORLDWIDE

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Silver Cannes Lions
HETZJAEGER. ANTIFASCIST ALGORITHMS.

Use of Data-driven Insight

HETZJAEGER. ANTIFASCIST ALGORITHMS.

LAUT GEGEN NAZIS E.V., PHILIPP UND KEUNTJE

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Silver Cannes Lions
THE REAL AIR DROP

Use of Real-time Data

THE REAL AIR DROP

GARENA, AKQA

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Silver Cannes Lions
VODACOM ANTI-HIJACK AD'S

Use of Real-time Data

VODACOM ANTI-HIJACK AD'S

VODACOM, VMLY&R

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Silver Cannes Lions
THE IMPOSSIBLE COMBO

Social Data

THE IMPOSSIBLE COMBO

BURGER KING, DAVID

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More Entries from TBWA\BOLT SHANGHAI

20 items

Bronze Cannes Lions
ADIDAS NEO GYMASTICS X JUST DANCE

Social Behaviour

ADIDAS NEO GYMASTICS X JUST DANCE

ADIDAS, TBWA\BOLT SHANGHAI

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Shortlisted Cannes Lions
TRANSLATING JOY

AI Storytelling

TRANSLATING JOY

BMW, TBWA\BOLT SHANGHAI

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ADIDAS NEO GYMASTICS X JUST DANCE

Brand Integration & Sponsorships / Partnerships

ADIDAS NEO GYMASTICS X JUST DANCE

ADIDAS, TBWA\BOLT SHANGHAI

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TRANSLATING JOY

Brand Storytelling

TRANSLATING JOY

BMW, TBWA\BOLT SHANGHAI

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M STREET SALON

Brand Storytelling

M STREET SALON

BMW, TBWA\BOLT SHANGHAI

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M STREET SALON

Special Editions & Bespoke Items

M STREET SALON

BMW, TBWA\BOLT SHANGHAI

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TRANSLATING JOY

Innovative Use of Influencers

TRANSLATING JOY

BMW, TBWA\BOLT SHANGHAI

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TRANSLATING JOY

Viral Film

TRANSLATING JOY

BMW, TBWA\BOLT SHANGHAI

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ADIDAS NEO GYMASTICS X JUST DANCE

Brand Integration for Games

ADIDAS NEO GYMASTICS X JUST DANCE

ADIDAS, TBWA\BOLT SHANGHAI

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TRANSLATING JOY

Social Film

TRANSLATING JOY

BMW, TBWA\BOLT SHANGHAI

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ADIDAS NEO GYMASTICS X JUST DANCE

Use of Branded Content Created for Digital or Social

ADIDAS NEO GYMASTICS X JUST DANCE

ADIDAS, TBWA\BOLT SHANGHAI

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ADIDAS NEO GYMASTICS X JUST DANCE

Co-creation of Branded IP

ADIDAS NEO GYMASTICS X JUST DANCE

ADIDAS, TBWA\BOLT SHANGHAI

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M STREET SALON

Social Behaviour & Cultural Insight

M STREET SALON

BMW, TBWA\BOLT SHANGHAI

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TRANSLATING JOY

Social Behaviour & Cultural Insight

TRANSLATING JOY

BMW, TBWA\BOLT SHANGHAI

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M STREET SALON

Special Editions & Promotional Packaging

M STREET SALON

BMW, TBWA\BOLT SHANGHAI

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ADIDAS NEO GYMASTICS X JUST DANCE

Single-market Campaign

ADIDAS NEO GYMASTICS X JUST DANCE

ADIDAS, TBWA\BOLT SHANGHAI

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TRANSLATING JOY

Cultural Insight

TRANSLATING JOY

BMW, TBWA\BOLT SHANGHAI

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M STREET SALON

Cultural Insight

M STREET SALON

BMW, TBWA\BOLT SHANGHAI

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M STREET SALON

Cultural Insight

M STREET SALON

BMW, TBWA\BOLT SHANGHAI

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M STREET SALON

Cultural Insight

M STREET SALON

BMW, TBWA\BOLT SHANGHAI

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