Media > Media Strategy for Branded Content & Entertainment

THE AD BREAK CHAMPIONSHIP - GTI HIJACK

DDB, Sydney / VOLKSWAGEN / 2022

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Use of Branded Content Created for Digital or Social in Media

24 items

Grand Prix Cannes Lions
HOPE REEF

Use of Ambient Media: Large Scale

HOPE REEF

MARS, AMV BBDO

(opens in a new tab)
Gold Cannes Lions
SAMSUNG ITEST

Consumer Goods

SAMSUNG ITEST

SAMSUNG, DDB NEW ZEALAND

(opens in a new tab)
Gold Cannes Lions
FORD VERY GAY RAPTOR

Automotive

FORD VERY GAY RAPTOR

FORD, FORD

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Gold Cannes Lions
CHATPAT

Not-for-profit / Charity / Government

CHATPAT

SOS CHILDREN'S VILLAGES INDIA, FCB INDIA

(opens in a new tab)
Gold Cannes Lions
BRIDE ARMOUR

Use of Events

BRIDE ARMOUR

ABINBEV, OGILVY SOUTH AFRICA

(opens in a new tab)
Gold Cannes Lions
BACKUP UKRAINE

Use of Technology

BACKUP UKRAINE

POLYCAM X UNESCO, VIRTUE WORLDWIDE

(opens in a new tab)
Gold Cannes Lions
AAMI REST TOWNS

Use of Data-driven Insight

AAMI REST TOWNS

AAMI, OGILVY AUSTRALIA

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Gold Cannes Lions
THE AD BREAK CHAMPIONSHIP - GTI HIJACK

Use of Branded Content Created for Digital or Social

THE AD BREAK CHAMPIONSHIP - GTI HIJACK

VOLKSWAGEN, DDB

(opens in a new tab)
Gold Cannes Lions
BREAKING SIRENS

Use of Integrated Media

BREAKING SIRENS

AMNESTY INTERNATIONAL, BAR OGILVY

(opens in a new tab)
Gold Cannes Lions
GUN SURVIVOR REVIEWS

Social Behaviour

GUN SURVIVOR REVIEWS

GUNS DOWN AMERICA, ENERGY BBDO

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Silver Cannes Lions
PERK DISCLAIMERS

Food & Drink

PERK DISCLAIMERS

CADBURY PERK, OGILVY

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Silver Cannes Lions
TRAPPED IN THE 90S

Retail

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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Silver Cannes Lions
STARAOKE

Media / Entertainment

STARAOKE

PRIME VIDEO, OGILVY

(opens in a new tab)
Silver Cannes Lions
THE INEVITABLE NEWS

Consumer Services / Business to Business

THE INEVITABLE NEWS

THE INEVITABLE NEWS, AREA 23, AN IPG HEALTH NETWORK COMPANY

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Silver Cannes Lions
HOW TO EXPLAIN?

Use of TV & Other Screens

HOW TO EXPLAIN?

BURGER KING, DAVID

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Silver Cannes Lions
LIQUID BILLBOARD

Use of Stunts

LIQUID BILLBOARD

ADIDAS, HAVAS MIDDLE EAST

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Silver Cannes Lions
THE FOAMY HAIRCUT

Use of Stunts

THE FOAMY HAIRCUT

BRAHMA BEER, AFRICA DDB

(opens in a new tab)
Silver Cannes Lions
CHATPAT

Use of Stunts

CHATPAT

SOS CHILDREN'S VILLAGES INDIA, FCB INDIA

(opens in a new tab)
Silver Cannes Lions
BREAKCHAINS WITH BLOCKCHAIN

Use of Digital Platforms

BREAKCHAINS WITH BLOCKCHAIN

CHILDREN OF FEMALE PRISONERS' ASSOCIATION, HORIZON FCB

(opens in a new tab)
Silver Cannes Lions
BACKUP UKRAINE

Use of Mobile

BACKUP UKRAINE

POLYCAM X UNESCO, VIRTUE WORLDWIDE

(opens in a new tab)
Silver Cannes Lions
HETZJAEGER. ANTIFASCIST ALGORITHMS.

Use of Data-driven Insight

HETZJAEGER. ANTIFASCIST ALGORITHMS.

LAUT GEGEN NAZIS E.V., PHILIPP UND KEUNTJE

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Silver Cannes Lions
THE REAL AIR DROP

Use of Real-time Data

THE REAL AIR DROP

GARENA, AKQA

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Silver Cannes Lions
VODACOM ANTI-HIJACK AD'S

Use of Real-time Data

VODACOM ANTI-HIJACK AD'S

VODACOM, VMLY&R

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Silver Cannes Lions
THE IMPOSSIBLE COMBO

Social Data

THE IMPOSSIBLE COMBO

BURGER KING, DAVID

(opens in a new tab)

More Entries from DDB

24 items

Gold Cannes Lions
AUSTRALIA DAY

Creative Effectiveness

AUSTRALIA DAY

MCDONALD'S, DDB

(opens in a new tab)
Gold Cannes Lions
MINTIES MOMENTS

Best use of Television

MINTIES MOMENTS

CADBURY, DDB

(opens in a new tab)
Gold Cannes Lions
#COMEONIN

Activation by Location

#COMEONIN

THE SYDNEY OPERA HOUSE, DDB

(opens in a new tab)
Gold Cannes Lions
TRACK MY MACCA'S

Best Use of Mobile Devices

TRACK MY MACCA'S

MCDONALD'S, DDB

(opens in a new tab)
Gold Cannes Lions
BIKERS-POLICE

Other Vehicles, Auto Products & Services

BIKERS-POLICE

VOLKSWAGEN, DDB

(opens in a new tab)
Gold Cannes Lions
CAR JACK-GLASS TRUCK

Other Vehicles, Auto Products & Services

CAR JACK-GLASS TRUCK

VOLKSWAGEN, DDB

(opens in a new tab)
Gold Cannes Lions
PORTALOO-HEARSE

Other Vehicles, Auto Products & Services

PORTALOO-HEARSE

VOLKSWAGEN, DDB

(opens in a new tab)
Gold Cannes Lions
VACUUM CLEANER

Healthcare & Prescription Drugs

VACUUM CLEANER

PFIZER, DDB

(opens in a new tab)
Gold Cannes Lions
COFFEE

Healthcare & Prescription Drugs

COFFEE

PFIZER, DDB

(opens in a new tab)
Gold Cannes Lions
BUS STOP

Healthcare & Prescription Drugs

BUS STOP

PFIZER, DDB

(opens in a new tab)
Gold Cannes Lions
FATHER'S DAY

Best Use of Outdoor

FATHER'S DAY

C&A, DDB

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Gold Cannes Lions
ONE CUP BRA

Field Marketing

ONE CUP BRA

LIGUE CONTRE LE CANCER, DDB

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Gold Cannes Lions
THE UNCENSORED PLAYLIST

Use of Radio or Audio as a Medium

THE UNCENSORED PLAYLIST

REPORTERS WITHOUT BORDERS, DDB

(opens in a new tab)
Gold Cannes Lions
THE UNCENSORED PLAYLIST

Use of Music Streaming Platform or Video Hosting Service

THE UNCENSORED PLAYLIST

REPORTERS WITHOUT BORDERS, DDB

(opens in a new tab)
Gold Cannes Lions
APOLOGIZE THE RAINBOW

Audience Engagement / Distribution Strategy

APOLOGIZE THE RAINBOW

SKITTLES, DDB

(opens in a new tab)
Gold Cannes Lions
McDONALD'S BECOMES MACCA'S

Retail and E-Commerce, including Restaurants

McDONALD'S BECOMES MACCA'S

MCDONALD'S, DDB

(opens in a new tab)
Gold Cannes Lions
THE AD BREAK CHAMPIONSHIP - GTI HIJACK

Use of Branded Content Created for Digital or Social

THE AD BREAK CHAMPIONSHIP - GTI HIJACK

VOLKSWAGEN, DDB

(opens in a new tab)
Gold Cannes Lions
LAP 1

Outdoor

LAP 1

HONDA MOTO FRANCE, DDB

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Gold Cannes Lions
LAP 112

Outdoor

LAP 112

HONDA MOTO FRANCE, DDB

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Gold Cannes Lions
LAP 559

Outdoor

LAP 559

HONDA MOTO FRANCE, DDB

(opens in a new tab)
Gold Cannes Lions
LAP 826

Outdoor

LAP 826

HONDA MOTO FRANCE, DDB

(opens in a new tab)
Gold Cannes Lions
APOLOGIZE THE RAINBOW

Launch / Re-launch

APOLOGIZE THE RAINBOW

SKITTLES, DDB

(opens in a new tab)
Gold Cannes Lions
APOLOGIZE THE RAINBOW

Launch / Re-launch

APOLOGIZE THE RAINBOW

SKITTLES, DDB

(opens in a new tab)
Gold Cannes Lions
APOLOGIZE THE RAINBOW

Personalised Campaigns

APOLOGIZE THE RAINBOW

SKITTLES, DDB

(opens in a new tab)