Film > Online Film: Sectors
CHANEL, Paris / CHANEL / 2022
Overview
Credits
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For the past four years our brand has been celebrating Mother’s Day through the vision and creativity of children. Over the official institutional voice used for our House’s Art of Wrapping video, we show a child wrapping a present in their own unique way, a call to gift from the heart.
Cultural / Context information for the jury
Wherever Mothers’ Day is celebrated around the world, many children create hand-made presents for their mothers. Keeping with the tradition, we feature a child engaging in his very creative gift-wrapping of one of our fragrance and beauty products, supported by the original voice over of the House detailing the official process.
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