For the past four years our brand has been celebrating Mother’s Day through the vision and creativity of children. This year’s campaign showcases a parade, with costumes directly inspired by our most beloved fragrance and beauty products, all hand made by children of employees of the House. From this idea, we created Parade Films, short stints of the children in costume, dancing alone and altogether. While most luxury brands aim for the perfect visualization of their product, this campaign calls for a gift from the heart.

Wherever Mothers’ Day is celebrated around the world, many children create hand-made gifts for their mothers. They also put on shows and performances. Bridging both insights, children of employees of the House created inspired by our beloved fragrance and beauty products, and danced in their own unique ways to create this year’s Mother’s Day 360 campaign.