Outdoor > Billboards: Sectors
CHANEL, Paris / CHANEL / 2022
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Cultural / Context information for the jury
For the past four years our brand has been celebrating Mother’s Day through the vision and creativity of children. This year’s campaign showcases a parade, with costumes directly inspired by our most beloved fragrance and beauty products, all hand made by children of employees of the House. While most luxury brands aim for the perfect visualization of their product, this campaign calls for a gift from the heart.
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