Brand Experience and Activation > Brand Experience & Activation: Sectors
LIQUID STUDIOS, Auckland / SPARK / 2022
Overview
Credits
Describe the creative idea
SPARK Beyond Binary Code, co-created with non-binary communities, the code revises the way organisations collect gender data by updating website forms and fields with gender inclusive options so everyone can feel seen. If you've never had to think about your gender, you probably haven't realised how often you get gendered online. But for individuals identifying beyond the binary gender of male and female, it affects them every day. Beyond Binary Code addresses this with a single piece of code that can be added to your website. Bigger than just code, Beyond Binary Code is a full tool that helps businesses understand, first and foremost, whether they truly need to collect gender data from their customers at all. If they do, a HTML code is generated based on their unique business
Describe the strategy
SPARK Beyond Binary Code, co-created with non-binary communities, the code revises the way organisations collect gender data by updating website forms and fields with gender inclusive options so everyone can feel seen. If you've never had to think about your gender, you probably haven't realised how often you get gendered online. But for individuals identifying beyond the binary gender of male and female, it affects them every day. Beyond Binary Code addresses this with a single piece of code that can be added to your website. Bigger than just code, Beyond Binary Code is a full tool that helps businesses understand, first and foremost, whether they truly need to collect gender data from their customers at all. If they do, a HTML code is generated based on their unique business
Describe the execution
Rhythmic, digital, euphoric atmospheric sound design
that assists with the real life stories of the non-binary brave people who are sharing their journey & supports the music creating a current relevant sound.
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