Film Craft > Production
RADICAL MEDIA, London / JUST EAT TAKE AWAY / 2023
Overview
Credits
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Rather than create a traditional ad, we created a visual feast of a music video with Katy Perry as our Queen.
Teaming up with esteemed production designer François Audouy to create a sumptuous Katy Perry Doll’s house. Playing into Katy’s iconic love of food and playful sense of humour, viewers were given a whistle stop tour of her whimsical world, complete with piano playing puppets and sushi couture.
Background:
With so many food ordering apps entering the market, Just Eat was at risk of losing share across their key markets. The brand needed a creative platform to stand out from the crowd and be top of mind whenever people think of food delivery.
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We combined the exuberant, fantastical world of Katy Perry with JET’s enormous spread of of tasty offerings. Every scene was a playful, exaggerated version of an occasion when Katy would polish off a JET takeaway. With 9 iconic bespoke outfits gaining media attention from publications such as Vogue. Creating a distinct aesthetic with a mass appeal, we embedded Just Eat into culture.
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