We wanted to promote our business and place it in the minds of potential clients as a technology-savvy company.

But how could we get media attention without spending a huge budget?

Using A.I. in a creative and unique way before any other competitor in the country to create a culturally relevant project that got the attention of every major media in the country including new clients and brands.

For obvious reasons the media pays so much attention to cultural projects and so little to commercial ones, so why not create a cultural project that would give visibility to our business?

We needed to promote the agency and place it in the minds of potential clients as a technology-savvy company. But how could we get media attention without spending a huge budget?

For obvious reasons the media pays so much attention to cultural projects and so little to commercial ones, so why not create a cultural project that would give visibility to the agency?

This is why we created GATAS -CATS- The first comic created by artificial intelligence in Spain, a human-made script with 100% A.I. generated illustrations that take place in a futuristic Madrid in the year 2614. The comic was released -for free- exclusively on the agency website achieving more than 15.000 readers and a total audience of over 19.000.000 worldwide thanks to amazing media interest.

We created GATAS - CATS- the first ever A.l. comic in Spain. The never done before A.l. experiment in Spain was a major success featured in every media in the country. Not only because of the use of A.l. but because of its cultural relevance for readapting the genre to the Spanish culture while keeping relevant Madrid´s traditions and topics with a futuristic twist.

We wrote a science fiction comic book happening in 2614 Madrid and developed all of the images with A.I. Then we released it -for free- exclusively on the company site.

The media interest in the comic resulted in a total audience of over 19.000.000 worldwide and over 2.190.035€ in PR value and in a growth of 43.575% in traffic and 12.200% in social media mentions to our company.

Readership

More than 14.861 readers from all over the world up to today.

Gatas was created in a very early stage of the A.I. and thousands of interactions with the machine were necessary to create a -visually speaking- coherent story. A human-written story, with 100% AI-made images when using machine learning wasn't yet an option meant that it was extremely difficult to generate consistent imagery for a 46 pages comic book. It was a matter of patience and trial and error that took us more than a month of work.

Once created, we released the comic -for free- exclusively on the company site and the media attention exploded.

Gatas accumulated more than 14.861 readers from all over the world. (Top writers in Spain sell 10.000 copies in their first edition if they are lucky). The media interest in the comic resulted in a total audience of over 19.000.000 worldwide and over 2.190.035€ in PR value.

The comic was released for free exclusively on the company site and accumulated more than 14.861 readers from all over the world, (top writers in Spain sell 10.000 copies in their first edition if they are lucky).

The spectacular media interest in the comic resulted in a total audience of over 19.000.000 worldwide and over 2.190.035€ in PR value and in a growth of 43.575% in traffic and 12.200% in social media mentions to our company positioning the agency as one of the top A.I. players in the country today.

The never done before A.l. experiment in Spain was a major success featured in every media. Not only because of the use of A.l. but because of its cultural relevance readapting the genre to a city like Madrid -instead of the classics New York or NeoTokio- meanwhile maintaining relevant Spanish culture topics with a futuristic twist.

In October 2022, when the comic was released it was the first-ever publication produced by IA in the country. Also, image-generating AI was a new technology almost unknown to the audience and potential clients. That drew huge media attention to the project. Also, as the story reinvents some of Madrid's mythos and features several main elements from one of the most recognizable cities of Spain, a huge audience felt a connection with the storyline and its main characters, a group of old ladies that follow a strange life-and-death ritual in a futuristic 2614 Madrid.