Film Craft > Production
FLOWARD MENA - DUBAI - UNITED ARAB EMIRATES, Dubai / FLOWARD / 2024
Overview
Credits
Why is this work relevant for Film Craft?
This work is relevant to craft because it is a recreation of famous movie genres with their famous villain tropes, and it stays true to those genres in terms of cinematography, cast, set design, costume design and color grading, while adding a creative comedic twist to those known genres that delivers the idea of the campaign.
Please provide any cultural context that would help the Jury understand any cultural, national or regional nuances applicable to this work.
The main target for floward -an app that sends flowers and gifts to your loved ones- are customers from 28 to 55 years old, who have hard time choosing a good gift for their loved ones, this target audience across the middle east are crazy about watching international tv shows and movies, the campaign is being relevant through showing them that a thoughtful gift that could saved the day with the worst of the worst villains in your favorite tv shows and movies will easily work on your loved ones.
Write a short summary of what happens in the film.
A mad queen in medieval times who is about to execute an innocent man, suddenly spares his life when he got her the chocolates and flowers she like from floward.
Background:
Floward is a leading e- commerce platform operating in 39 cities and 9 countries for gifting premium & handcrafted floral arrangements for any occasion at the convenience of your fingertips.
By early 2024 we wanted to announce a major branding transformation and a wide variety of gifting options as well as unique personalization methods added to our platform through creating a new brand platform and promise.
With a clean slate of the year including 3 major sales driving events Valentine’s, Mother’s Day & Season’s greetings (example Ramadan for Arab countries and Christmas) , the campaign needs to drive awareness to the to the new brand look and offerings in a unique way that caters to different countries of operations with different backgrounds.
Provide the full film script in English.
So .. how do you want to do this?
Do you want to start with the hands and then the head?
Or would you rather the head and then the hands?
I think maybe ... the hands
It gives me more time to think
Raven! chop off the head!
No, no, hang on a minute
Please! Please!
Chocolates!
Happy Mother’s Day
I love chocolates!
How did you guess?
The pralines are very good
Oh, don’t forget the pecans, your majesty!
Yea, they’re good
Release this guy
Cut off that guy’s head
No, cut off her head
Oh! You got me flowers too!
Smells good
Alright, I’m off, see you later
Ta Ta!
Raven! chop chop
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