Madly is the story of a rave, but moreover, the discovery of yourself through music, your first time.

This music video showcases the beauty in the mundane, like a child reciting a poem after summer holidays. "Madly" addresses themes of love, desire, and connection, resonating with the audience on an emotional level. It’s also an ode to the youth and the music, its power of connecting people in the most beautiful way. This is more a short film than a traditional music video, with striking visuals, stories, landscapes and powerful characters.

England has a rich cultural heritage in music and dance, with genres like electronic music and contemporary dance being particularly prominent. This clip incorporates elements of that culture, reflecting the British artistic landscape. This film is also an ode to 90’s, every car, trucks, stereo featuring in the film come from the 90’s, this inspired the full styling.

Back in school after the holidays, Liam, a young cool kid from UK countryside recounts his transformative summer experience in a poem, detailing his first rave & love, set to the beats of the music. The track from the Jungle album serves as an ode to rave culture, music festivals, and freedom.

"Madly" explores themes of love, youth, and rave through visually stunning and emotionally profound storytelling.

"MADLY" is a genuine work of poetry; its music video resembles a scene straight out of a feature film.

As you watch, it's easy to overlook that it's a music video as the track seamlessly intertwines with the visuals. The track from the Jungle album serves as an ode to rave culture, music festivals, and freedom. This music video comes after a long série of the blaze but this one has something particular, it’s 100% assumed it’s a piece of cinema. We had the luck to have a premiere but also during 2 months a projection of the music video in the MK2 French cinema.

This project was a unique learning experience, due to the scale of the rave party.

the young protagonist, Liam, street casting in the UK countryside skillfully conveyed the emotions we go through when we experience our first party: everyone's dancing, you feel the beat in your body, as if you discovered music for the first time.

The director's active involvement with the actors extended beyond mere performance, portraying the right emotions and changes.

It's as if we were Liam, living and breathing with him.