The 90-second spot uses simple black text on a white background set to the emotional track "Hero" by Family of the Year to relaunch UBS (post financial crisis) as human, modern and different.

Crucially, we wanted our ambitious, wealthy, and successful high-net worth clients and prospective clients to see the bank as a brand that truly understands them.

Deliberately pared back to reflect a simple humility, the film poses questions spanning a lifetime of milestones.

These universal and highly relatable questions with emotional and financial implications, were designed to speak in the voice of the client, and stir images in their mind’s eye.

And at the same time the endline demonstrate that UBS, the world’s leading wealth manager, embrace their clients’ goals as their own and work together to find an answer that is right for each individual.

Life Questions 90” Script (M)

(Soundtrack: “Hero” by Family of the Year)

The following black titles fade on and off a white screen.

Where do I come from?

Is Father Christmas real?

Why do I have to sit exams?

Am I old enough to have pocket money?

Can I open my own bank account?

When can I start the job?

Will you marry me?

Can we get a mortgage?

What shall we name the twins?

Should we start our own business?

Do we take on more staff?

Can we get funding to expand abroad?

Shall we try living apart for a while?

I’ve always wanted a Warhol. Am I crazy?

Why should I retire?

Is it better to leave the kids everything?

Or nothing?

How do I set up a charitable fund?

Will you be OK when I’m gone?

Have I been a good father?

For some of life’s questions you’re not alone.

Together we can find an answer.

UBS