A female teacher is standing alone in a long hallway of a school and an echo of ringing chime tells us the beginning of her lesson.

Turning back slowly after giving her single gaze for paying attention to us, she opens up the door of the classroom, then we walk in together.

In the room, there is a group of students, taking a tacit look at us.

They seem to be bored, feeling tired and paying little attention to what’s going to happen from now.

The girls look so natural, tidily dressed in each of their uniforms.

Beautiful and yet archly implying something without saying.

The one who is reading a book is aware we are approaching her, turns her face back gently to give us a smile.

Then suddenly, we find, that book which she reads try to tell us the truth which exists behind the whole entire space.

To complete all tasks while the camera is turning on sounds simple but It actually was challenging ever. To realize this uncut time-lapse, we searched for actual high-school students, conducted couple of make-up tests and 4 times test shooting to simulate the detailed position of models and how much time per model we can spare for putting make-up on.

But in fact the blueprint of production was still not clear until the final day of shooting.

Utilizing a motion-control camera to trace the entire transformation for 7 hours which means no interruption allowed, and it was huge burden to the hair and makeup team and models.

We had to change the way of the process many times as the budget was also tightly limited and relatively lower than the average for the short-films in such length.

However we finally come together and made it happened.

Originally this video was made for younger generation in japan, economically for domestic youth market.

To let them share widely, the film should reflect their interest and be entertaining.

We currently see that this generation has very little psychological resistance about beautifying themselves regardless of gender.

In fact, Japan has seen the birth of “otokono-ko” culture where young men dress up like cute girls; many Japanese boys high school hold annual beauty pageants that are trends on social media.

This kind of cultural aspect may not be essential context or major part of the idea for completing this film work however we could also say it would’ve made it harder to reach to the result without the current movement in Japan such as the flexible deviation from some sort of boundary.

Look at me 0:10

You don`t need to be afraid

Coz that`s how it is at the start

Hey, look at me 0:21

You know there is nothing difficult

out there, right ?

Look at me now 0:32

You should feel guilty

for making me wait…

Though I see you feel uneasy (uneasy) 0:45

Every time our eyes meet

[ Did you notice that there was a boy in the room ? ] 0:53

That gaze of yours (That gaze of yours) 1:04

I don`t care about sidelong glances

Your look grows distant

I won`t yield to your sweet temptation

Or your provoking show,

Miss Quiet Geisha

Needless calculation, Just be yourself

I mean, just take it easy, right ?

You look best just the way you are

Keep chasing your dream not your flipped guitar

It`s you who`s looking, don`t you see ?

Which of us has started all that? (Which ?)

You know what I mean Yes, I did

Too late to get out from it

If you wanna play the game 1:49

You`re already in the trap

So you wanna play the game

(Yes, I wanna play the game)

If you wanna play the game

You`re already in the trap

[ Correct Answer : They ALL are boys ] 2:05

So you wanna play the game

The one who`s trapped is

YOU

[ Everyone can be pretty ] 2:21

SHISEIDO 2:24