Entertainment Lions For Sport > Sport-Led Brand Experience

RUNNER 321

FCB TORONTO, Toronto / ADIDAS / 2024

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Sports Live Experience in Entertainment Lions For Sport

24 items

Grand Prix Cannes Lions
WOMEN'S FOOTBALL

Brand Partnerships, Sponsorships & Collaborations

WOMEN'S FOOTBALL

ORANGE, MARCEL

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Gold Cannes Lions
WE ARE AYENDA

Film Series and Audio

WE ARE AYENDA

WHATSAPP, CREATIVE X

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Gold Cannes Lions
LAP OF LEGENDS

Broadcast/Live Streaming

LAP OF LEGENDS

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

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Gold Cannes Lions
RUNNER 321

Diversity & Inclusion in Sport

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Gold Cannes Lions
OLIVEIRA DOS CEN ANOS

Social Behaviour & Cultural Insight

OLIVEIRA DOS CEN ANOS

REAL CLUB CELTA, REAL CLUB CELTA

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Silver Cannes Lions
WHAT THE FOOTBALL

Film Series and Audio

WHAT THE FOOTBALL

NIKE, WIEDEN+KENNEDY

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Silver Cannes Lions
LAP OF LEGENDS

Metaverse, New Realities & Emerging Tech

LAP OF LEGENDS

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

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Silver Cannes Lions
AUDIENCE DELIVERY

Fan Engagement/Distribution Strategy

AUDIENCE DELIVERY

IFOOD, DM9

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Silver Cannes Lions
THE EVERYDAY TACTICIAN

Fan Engagement/Distribution Strategy

THE EVERYDAY TACTICIAN

XBOX, McCANN

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Silver Cannes Lions
ALWAYS OPEN

Partnerships with Sports Talent

ALWAYS OPEN

7-ELEVEN, DENTSU CREATIVE

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Silver Cannes Lions
AT&T 5G HELMET

Innovation in Sport

AT&T 5G HELMET

AT&T, TRANSLATION

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Bronze Cannes Lions
'TIL IT'S DONE

Brand Storytelling

'TIL IT'S DONE

FOOTBALL AUSTRALIA, OGILVY AUSTRALIA

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Bronze Cannes Lions
WE ARE AYENDA

Brand Storytelling

WE ARE AYENDA

WHATSAPP, CREATIVE X

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Bronze Cannes Lions
LA ARGENTINA HOTEL

Brand Storytelling

LA ARGENTINA HOTEL

TYC SPORTS, MERCADO McCANN

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Bronze Cannes Lions
LAY'S CHIP CAM

Sports Live Experience

LAY'S CHIP CAM

PEPSICO PURCHASE, SLAP GLOBAL

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Bronze Cannes Lions
THE SWEAT SIDE OF SPONSORSHIP

Sports Live Experience

THE SWEAT SIDE OF SPONSORSHIP

GATORADE, ISLA REPUBLICA

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Bronze Cannes Lions
TURF FINDER

Sports Live Experience

TURF FINDER

GATORADE, LEO BURNETT

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Bronze Cannes Lions
COORS LIGHTS OUT

Fan Engagement/Distribution Strategy

COORS LIGHTS OUT

COORS BREWING COMPANY, RETHINK

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Bronze Cannes Lions
IMAGINARY SQUADS

Brand Partnerships, Sponsorships & Collaborations

IMAGINARY SQUADS

ITAÚ UNIBANCO, GALERIA

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Bronze Cannes Lions
RUNNER 321

Brand Partnerships, Sponsorships & Collaborations

RUNNER 321

ADIDAS, FCB TORONTO

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Bronze Cannes Lions
THE TABLE READ

Use of Humour

THE TABLE READ

NFL, 72ANDSUNNY

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Shortlisted Cannes Lions
RIVAL NEIGHBORHOODS

Film Series and Audio

RIVAL NEIGHBORHOODS

FLOW, DON

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Shortlisted Cannes Lions
REIMAGINE VICTORY

Film Series and Audio

REIMAGINE VICTORY

NIKE, WIEDEN+KENNEDY

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Shortlisted Cannes Lions
AT YOUR HOME CAST

Broadcast/Live Streaming

AT YOUR HOME CAST

VIVO, VML

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More Entries from FCB TORONTO

24 items

Grand Prix Cannes Lions
RUNNER 321

Corporate Purpose & Social Responsibility

RUNNER 321

ADIDAS, FCB TORONTO

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Gold Cannes Lions
NXT LVL

Consumer Services / Business to Business

NXT LVL

BANK OF MONTREAL, FCB TORONTO

(opens in a new tab)
Gold Cannes Lions
NXT LVL

Customer Acquisition & Retention

NXT LVL

BANK OF MONTREAL, FCB TORONTO

(opens in a new tab)
Gold Cannes Lions
RUNNER 321

Diversity & Inclusion in Sport

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Gold Cannes Lions
RUNNER 321

Corporate Purpose & Social Responsibility

RUNNER 321

ADIDAS, FCB TORONTO

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Silver Cannes Lions
RUNNER 321

Brand-led Education & Awareness

RUNNER 321

ADIDAS, FCB TORONTO

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Silver Cannes Lions
TRENDING 2 TABLE

Social Data & Insight

TRENDING 2 TABLE

VOILÀ BY SOBEYS, FCB TORONTO

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Silver Cannes Lions
DREAM BARS

Customer Acquisition & Retention

DREAM BARS

ONTARIO LOTTERY AND GAMING CORPORATION, FCB TORONTO

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Silver Cannes Lions
RUNNER 321

Use of Events & Stunts

RUNNER 321

ADIDAS, FCB TORONTO

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Bronze Cannes Lions
INPLOYABLE

Decent Work and Economic Growth

INPLOYABLE

CDSS, FCB TORONTO

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Bronze Cannes Lions
RUNNER 321

Brand Partnerships, Sponsorships & Collaborations

RUNNER 321

ADIDAS, FCB TORONTO

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Bronze Cannes Lions
INPLOYABLE

Use of Social Platforms

INPLOYABLE

CDSS, FCB TORONTO

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Bronze Cannes Lions
RUNNER 321

Social Purpose

RUNNER 321

ADIDAS, FCB TORONTO

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Bronze Cannes Lions
RUNNER 321

Corporate Purpose & Social Responsibility

RUNNER 321

ADIDAS, FCB TORONTO

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Shortlisted Cannes Lions
RUNNER 321

Good Health and Well-being

RUNNER 321

ADIDAS, FCB TORONTO

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Shortlisted Cannes Lions
RUNNER 321

Brand Storytelling

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
NXT LVL

Consumer Services / Business to Business

NXT LVL

BANK OF MONTREAL, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
INPLOYABLE

Market Disruption

INPLOYABLE

CDSS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
RUNNER 321

Sports Live Experience

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
RUNNER 321

Social Engagement

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
RUNNER 321

Brand-led Education & Awareness

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
CDSS: CHANGE FOR INCLUSION

Brand Purpose & Impact

CDSS: CHANGE FOR INCLUSION

CDSS, FCB TORONTO

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Shortlisted Cannes Lions
RUNNER 321

Audience Targeting / Engagement Strategies

RUNNER 321

ADIDAS, FCB TORONTO

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Shortlisted Cannes Lions
DREAM BARS

Innovative use of Media

DREAM BARS

ONTARIO LOTTERY AND GAMING CORPORATION, FCB TORONTO

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