Hermès asserts its originality in contrast to the dominant figures of the category by adopting a cavalier attitude far from the traditional stances. The beauty of the objects and the excellence of the craftsmanship are made all the more obvious.

For each campaign dedicated to a specific métier, Hermès infuses the essence of the entire Maison into communication about a craft, transforming it into a global institutional message. Hermès asserts itself in comparison to older houses with legitimacy on Place Vendôme by returning to its own values: elegance, attitude, excellence in objects, and a touch of humor. In the realm of Jewelry, Hermès has chosen to bring out its temperament by revealing the character of the Hermès woman.

From harness to jewellery, there is but a stride. Metal has always held a place of prominence alongside leather. It serves as the link facilitating dialogue and unhindered movement. jewellery perpetuates this freedom of movement.

As jewellers of shapes, Hermès reinterprets its saddlery tradition by drawing inspiration from the design of harnesses and stirrups to create personal, unique collections.

In the brief, Hermès entrusted us with the mission of reinstating jewelry as quintessential Hermès objects, mirroring our approach with Hermès Beauty campaigns.

Cavalier jewellery sounds like an oxymoron... A luxury Maison shouldn't say that!

This campaign deliberately twists the codes of high jewellery. A precious brooch is casually tucked behind the ear like a cigarette, or a hand wearing an iconic bracelet grasps the powerful leg of a horse... there is a reappropriation of the object in one instance, and a bold parallel in another.

From one season to the next, Hermès allows itself unusual gestures in a highly codified world, to stage unexpected, impertinent associations. It is this cavalier attitude that embodies the spirit of the Maison — always elegant but never taking itself too seriously — and paints a unique portrait of the Hermès Woman.

No data, no targets, only one purpose: express the identity of Hermès through tactical campaigns.

The pinnacle of excellence and the most seasoned talents at the service of the idea: Craig McDean and Richard Burbridge, masters of portraiture photography, bring an edgy perspective to the campaign, alongside the expertise and keen eye of Marie-Amélie Sauvé in styling.

No data, no targets, only one purpose : express the identity of Hermès through tactical campaigns.