25m2 of Syria was an unusual apartment at IKEA.

Built as a replica of the real home of Rana and her family of 9 in Damascus, we wanted people to see how it really is to live in a war zone. And why they should donate to the Red Cross. The iconic posters and price tags told the story of how people live -  caught in the crossfire of Syria’s civil war. And most importantly: On every little tag we let you know how you can help!

To get our message out to more than the warehouse visitors, we filmed 25m2 Syria and people’s reactions. News channels and blogs shared it with millions of viewers on every continent. And now, we are creating an IKEA-template, so the home can be rebuilt in other countries too. And help even more people in desperate need of aid.