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What does it mean to live life with positivity? If you’re living with HIV, that question is viewed through quite a different prism. A Positive Life (APL), a website for those affected by the condition, encourages visitors to remember that each day offers a chance to learn, be inspired. Those are the creative colors that run through the experience.

An interactive module first asks, “what’s your positivity level?”, in turn offering inspiration and deeper links to the site’s content. A real-time poll tells users the positivity levels of others, for a sense of community.

Individuals can then discover videos of people living positively with HIV, and the support, tools, and information they deserve.

When designing for an audience with varying comprehension levels, we took an easy-to-read, scrollable approach for content. For design, we created a logo and identity that speaks to the multicultural audience for which our site was built.

aPositiveLife.com launched in March 2016 for the HIV community.

Preliminary results for the site are very encouraging

Our starting point, as the name suggests, was to facilitate HIV+ individuals to be able to rise above the stigma and negativity by being able to celebrate the positive aspects of their lives. We learned from market research- and by getting personally involved with communities- that these individuals do not dwell on the past and instead focus on moving forward. We wanted to create a resource that acknowledged and enabled that celebration of a positive life.

In addition, studies have shown (http://www.nursesinaidscarejournal.org/article/S1055-3290%2805%2900166-4/abstract) that HIV+ individuals receiving support from community-based AIDS service organizations (ASOs) are more likely to experience enhanced health-related quality of life. To that end, we realized that professionals who work at these organizations to support HIV+ individuals also need help. We met and spoke to a number of these “ASO professionals” who manage over-extended schedules and limited resources all in the name of their passion for

What does it mean to be a ‘go-to’ resource in the times of fractured attention and fragmented information? HIV/AIDS is one such category where having so many different resources sometimes tends to create more confusion than provide support.

That’s what we had in our minds as we developed aPositiveLife.com. As an ‘unbranded’ communication, a resource not product-driven or limited by brand messaging, we wanted aPositiveLife.com to be bigger than treatment, and certainly bigger than consumer expectations.