Creative Data > Creative Data
TRIAD ADVERTISING, Bratislava / O2 / 2016
Overview
Credits
CampaignDescription
We launched a campaign called Let's talk more to underline the importance of the human voice and in this way phone calls.
Part of the campaign was a microsite where we gave thousands of people an unique opportunity to delight their close ones in a very personal way. On the website, they could record a short message. The soundwave with their voice was automatically turned into a 3D model directly on the website. And printed out on a 3D printer as a pendant representing the unique voice, pronunciation and the message from the sender. So their beloved ones can have the words always with them. To delight, support or maybe just to remind them to give you a call.
MediaStrategy
In our campaign we turned voice data collected on our microsite to physical objects - pendants representing their unique voice, pronouciation and message.
Directly on the website we were able to visualise the soundloop in real time and show it as a 3D model of the final pendat. The data models were printed out on a 3D printer and sent to the users.
Outcome
We reached half of the population of Slovakia and gave out 10 000 pendants as a limited edition (daily limit on the website).
Relevancy
We visualised human voice in real time and placed it in the hands of our customers.
In our campaign we turned voice data collected on our microsite to physical objects.
Using and visualising data in a creative way, we created real objects so people could say: this is how it looks when I say "I love you" and gift it to their close ones.
Strategy
We created a very personal and unique pendant that represents the unique voice and messgae from some close. This way you literally wear the voice, which act as your support or a reminder to call him.
By placing the voice in peoples hands we created real emotions and underline the importance of human voice
Synopsis
We simply don't talk anymore, we mail, we chat, exchange emoticons instead of laughing together. In this situation we had to launch a campaign to support the new proposition of a slovak telco operator - unlimited calls.
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