Outdoor > Product & Service
CONTRAPUNTO BBDO, Madrid / MERCEDES BENZ / 2009
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Following the launch of its new B-Class model, Mercedes wanted to convey the car’s extensive range of safety features, given that its core target were ultimately families with small kids. The creative response came in the form of a print campaign which conveyed the idea that, thanks to the sum of all the Mercedes B-Class’s safety measures, a universe manifests itself where collisions are impossible because everything that the car could crash into just disappears.
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