Social and Influencer > Craft
DDB TRIBAL GROUP, Berlin / VOLKSWAGEN / 2012
Awards:
Overview
Credits
Translation
An alarming statistic reported that more than 500,000 car accidents in the UK have been caused by women applying make-up. With safety being one of Volkswagen’s top priorities, they wanted to shed light on the issue and alert women of this serious issue.We harnessed Youtube “hauling” channels. We partnered with Nikkie who has over 25m views. She applies make-up until she is suddenly flung towards the camera – similar to a car accident.These videos let us address our audience directly, with unwavering accuracy.We uploaded the video to Nikkie’s channel and has since spread to other major social networks.
More Entries from DDB TRIBAL GROUP
24 items