With beauty standards becoming increasingly unrealistic, marketers have created a toxic cycle of painting an unreasonable goal as the target women should strive for while simultaneously creating exorbitant products and services that they claim would help, but few could afford. This phenomenon is particularly prevalent in Asia and amongst Chinese people, where history and tradition also come into play.

For example, there's a lower appreciation for curvaceous women, as well as women with skin that is anything but fair and immaculate.

Dove: A Cross-Brand Beauty Revolution

Ignited by Dove and 12 Category Leaders

Beauty is in Diversity

Dove x agnès b: Beauty is in Diversity

Be Yourself

"There's Beauty Outside the Mainstream." Chan Wai Shan, 37

Dove x Braologie: Beauty is in Diversity

Beauty Comes In All Sizes

"So Small, So What?" Yu Shuk Pui Bobby, 25

Dove x Canon: Beauty is in Diversity

Perfection is Staying True

"It's Called Personality Because It's Personal - Embrace It." Bhumika Gurung, 21

Dove x Expedia: Beauty is in Diversity

See the World, and You'll Find Beauty in Diversity

"Bold to be Different - Paint Your Canvas." Jessica Cheung, 29

Dove x Fashion Walk: Beauty is in Diversity

Beauty Ahead of the Curve

"Be Beautiful Regardless of Your Age - It's Up to You." Adele Liu, 49

Dove x HeyTea: Beauty is in Diversity

Inspiration from Every Mouthful, Beauty in Every Shade

"I Like How Strange I am." Merry Lamb Lamb, 26

Dove x Kotex: Beauty is in Diversity

Free and Beautiful - Everyday

"Get to Know Me Through My Freckles." Alison Kerr, 14

Dove x Leo Diamond: Beauty is in Diversity

Catch the Light From Your Angle and Shine

"My Hair, My Style, My Rules." Joyce Ip, 34

Dove x lululemon: Beauty is in Diversity

Imperfect is Perfect

"Grow the Mind Beyond the Body - We are All Beautiful." Nicole Tsang, 26

Dove x Non-Profit making Veterinary Services Society: Beauty is in Diversity

Don't Overlook Beauty - You Can Find it Everywhere

"My Hair Color Tells You My Age, But More Importantly, My Story." Pui Pui, 62

Dove x Optical 88: Beauty is in Diversity

Look Carefully, and You'll See Beauty

"I'm More Than My Eyes, But They are Mine." Gypsy, 25

Dove x Watsons Water: Beauty is in Diversity

Find Perfection in Yourself

"Showcase My Face Proud." SJY, 30

It matches the size of a 6 sheet poster exactly.

With beauty standards becoming increasingly unrealistic, marketers have created a toxic cycle of painting an unreasonable goal as the target women should strive for while simultaneously creating exorbitant products and services that they claim would help, but few could afford. This phenomenon is particularly prevalent in Asia and amongst Chinese people, where history and tradition also come into play.

For example, there's a lower appreciation for curvaceous women, as well as women with skin that is anything but fair and immaculate.