Dragon Quest Walk is a location-based and Augmented Reality mobile version of the globally popular Japanese role-playing game, Dragon Quest. This promotional drama was created to announce the one-year anniversary from launch. In order to have our target realize that they can easily change their lives into adventure through this game, the path this game has walked, is connected to the walk of Life. Because many Japanese people are unable to outwardly express love, especially to those very close, we wanted the target to enjoy the feature of this game by moving together with another player. The strategy was to enable players to utilize this game as a communication tool to strengthen the bond with their family or loved one. This drama shows brothers who lost their father early, growing up caring about each other, and is a manifestation of the concept of this game, Life is a Quest.

Our target was game players who had never tried Dragon Quest Walk. The Dragon Quest series is a globally popular Role-playing adventure game which has sold 80 million in the 35 years from launch, and many players have played some type of Dragon Quest game. The series has walked along with the lives of the target. In order to convey the appeal of Dragon Quest Walk, which synchronizes with those who play, a drama showing the experiential values that can be derived from the game was expressed as part of the lives of players. Japanese people are too shy to physically or verbally express love, especially toward family and those close to them. Therefore, we hear the true feelings of the younger brother off camera, to dramatize how the game can play a key role in tying the brothers together.