Direct > Culture & Context

A PROMO NOBODY'S HEARD OF

LEO BURNETT PANAMA, Panama City / MCDONALD'S / 2023

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image
Case Film
1 of 0 items

Overview

Credits

More Entries from Social Behaviour in Direct

24 items

Grand Prix Cannes Lions
RUNNER 321

Corporate Purpose & Social Responsibility

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Gold Cannes Lions
OREO CHEAT COOKIES

Food & Drink

OREO CHEAT COOKIES

MONDELEZ INTERNATIONAL, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
BABY SCAN

Food & Drink

BABY SCAN

MARMITE, adam&eveDDB

(opens in a new tab)
Gold Cannes Lions
SOLAR IMPULSE - PRÊT À VOTER

Not-for-profit / Charity / Government

SOLAR IMPULSE - PRÊT À VOTER

SOLAR IMPULSE, PUBLICIS CONSEIL

(opens in a new tab)
Gold Cannes Lions
THE POSTPONED DAY

Not-for-profit / Charity / Government

THE POSTPONED DAY

LALCEC, GREY ARGENTINA

(opens in a new tab)
Gold Cannes Lions
OREOCODES

Use of Mobile

OREOCODES

OREO, VMLY&R COMMERCE

(opens in a new tab)
Gold Cannes Lions
WHERE TO SETTLE

Real-time Response

WHERE TO SETTLE

MASTERCARD, McCANN POLAND

(opens in a new tab)
Gold Cannes Lions
THE POSTPONED DAY

Single-market Campaign

THE POSTPONED DAY

LALCEC, GREY ARGENTINA

(opens in a new tab)
Gold Cannes Lions
OREO CHEAT COOKIES

Social Behaviour

OREO CHEAT COOKIES

MONDELEZ INTERNATIONAL, SAATCHI & SAATCHI

(opens in a new tab)
Gold Cannes Lions
BABY SCAN

Social Behaviour

BABY SCAN

MARMITE, adam&eveDDB

(opens in a new tab)
Gold Cannes Lions
ANNE DE GAULLE

Cultural Insight

ANNE DE GAULLE

FONDATION ANNE DE GAULLE, HAVAS PARIS

(opens in a new tab)
Silver Cannes Lions
The Tax Free Bagel

Food & Drink

The Tax Free Bagel

PHILADELPHIA CREAM CHEESE, GUT

(opens in a new tab)
Silver Cannes Lions
OREOCODES

Food & Drink

OREOCODES

OREO, VMLY&R COMMERCE

(opens in a new tab)
Silver Cannes Lions
WHERE TO SETTLE

Consumer Services / Business to Business

WHERE TO SETTLE

MASTERCARD, McCANN POLAND

(opens in a new tab)
Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

(opens in a new tab)
Silver Cannes Lions
INSIDE JOBS

Use of Ambient Media: Small Scale

INSIDE JOBS

VOLKSWAGEN GROUP FRANCE, DDB

(opens in a new tab)
Silver Cannes Lions
PHONE IT IN

Use of Print / Outdoor

PHONE IT IN

SKINNY, COLENSO BBDO

(opens in a new tab)
Silver Cannes Lions
FLIPVERTISING

Data-Driven Direct Strategy

FLIPVERTISING

SAMSUNG, CHEP NETWORK

(opens in a new tab)
Silver Cannes Lions
SUPER FAN COLLECTION

Data-driven Targeting

SUPER FAN COLLECTION

SPOTIFY, NORD DDB

(opens in a new tab)
Silver Cannes Lions
TRANSPARENCY CARD

Use of Real-time Data

TRANSPARENCY CARD

CONGRESSO EM FOCO, AKQA

(opens in a new tab)
Silver Cannes Lions
OREO CHEAT COOKIES

Gaming

OREO CHEAT COOKIES

MONDELEZ INTERNATIONAL, SAATCHI & SAATCHI

(opens in a new tab)
Silver Cannes Lions
FLIPVERTISING

Use of Digital Platforms

FLIPVERTISING

SAMSUNG, CHEP NETWORK

(opens in a new tab)
Silver Cannes Lions
INFLUENCERS' FRIENDS

Use of Social Platforms

INFLUENCERS' FRIENDS

POKER, DDB COLOMBIA

(opens in a new tab)
Silver Cannes Lions
THE BEST-SELLER CONSTITUTION

Real-time Response

THE BEST-SELLER CONSTITUTION

MERCADO LIBRE, GUT

(opens in a new tab)

More Entries from LEO BURNETT PANAMA

24 items

Silver Cannes Lions
A PROMO NO BODY'S HEARD OF

Retail

A PROMO NO BODY'S HEARD OF

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
Bronze Cannes Lions
A PROMO NO BODY'S HEARD OF

Use of Screens & Audio Visual Platforms

A PROMO NO BODY'S HEARD OF

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
Shortlisted Cannes Lions
A PROMO NO BODY'S HEARD OF

Reduced Inequalities

A PROMO NO BODY'S HEARD OF

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
Shortlisted Cannes Lions
A PROMO NOBODY'S HEARD OF

Social Behaviour

A PROMO NOBODY'S HEARD OF

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
BIG MA❤️

Travel, Leisure, Retail, Restaurants & Fast Food Chains

BIG MA❤️

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
BIG MA❤️

Travel, Leisure, Retail, Restaurants & Fast Food Chains

BIG MA❤️

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
A PROMO NOBODY'S HEARD OF

Retail

A PROMO NOBODY'S HEARD OF

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
A PROMO NOBODY'S HEARD OF

Retail

A PROMO NOBODY'S HEARD OF

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
BIG MA❤️

Small-Scale Media

BIG MA❤️

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
A PROMO NOBODY'S HEARD OF

Use of Broadcast

A PROMO NOBODY'S HEARD OF

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
BIG MA❤️

Use of Print/Outdoor

BIG MA❤️

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
BIG MA❤️

Small-Scale Media

BIG MA❤️

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
BIG MA❤️

Use of Events & Stunts

BIG MA❤️

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
BIG MA❤️

Customer Retail/In-store Experience

BIG MA❤️

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
BIG MA❤️

Displays

BIG MA❤️

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
A PROMO NOBODY'S HEARD OF

Customer Retail / In-store Experience

A PROMO NOBODY'S HEARD OF

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
A PROMO NO BODY'S HEARD OF

Use of Brand or Product Integration into a Programme or Platform

A PROMO NO BODY'S HEARD OF

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
BIG MA❤️

Retail Promotions & Competitions

BIG MA❤️

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
A PROMO NOBODY'S HEARD OF

In-Store Experiences

A PROMO NOBODY'S HEARD OF

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
BIG MA❤️

In-Store Experiences

BIG MA❤️

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
BIG MA❤️

Promotional Items & Printed Media

BIG MA❤️

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
BIG MA❤️

Design for Promotional Items

BIG MA❤️

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
A PROMO NO BODY'S HEARD OF

Corporate Purpose & Social Responsibility

A PROMO NO BODY'S HEARD OF

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)
BIG MA❤️

Breakthrough on a Budget

BIG MA❤️

MCDONALD'S, LEO BURNETT PANAMA

(opens in a new tab)