Direct > Culture & Context

AMASON LOGO

AMAZON, Seattle / AMAZON / 2022

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Case Film
Supporting Content
Presentation Image
1 of 0 items

Overview

Credits

More Entries from Social Behaviour in Direct

24 items

Grand Prix Cannes Lions
LESS TALK, MORE BITCOIN

Use of Broadcast

LESS TALK, MORE BITCOIN

COINBASE, ACCENTURE SONG

(opens in a new tab)
Gold Cannes Lions
INVALUABLE FOOD

Travel / Leisure

INVALUABLE FOOD

MADRID FUSION, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
SHAH RUKH KHAN-MY-AD

Data-driven Targeting

SHAH RUKH KHAN-MY-AD

CADBURY CELEBRATIONS , OGILVY

(opens in a new tab)
Gold Cannes Lions
APOLOGIZE THE RAINBOW

Launch / Re-launch

APOLOGIZE THE RAINBOW

SKITTLES, DDB

(opens in a new tab)
Gold Cannes Lions
APOLOGIZE THE RAINBOW

Personalised Campaigns

APOLOGIZE THE RAINBOW

SKITTLES, DDB

(opens in a new tab)
Gold Cannes Lions
THE ELECTIONS EDITION

Local Brand

THE ELECTIONS EDITION

ANNAHAR NEWSPAPER, IMPACT BBDO

(opens in a new tab)
Gold Cannes Lions
THE NOMINATE ME SELFIE

Cultural Insight

THE NOMINATE ME SELFIE

POLITICAL SHAKTI + THE TIMES OF INDIA, FCB INDIA

(opens in a new tab)
Gold Cannes Lions
CIRKULÄR

Market Disruption

CIRKULÄR

IKEA, HJALTELIN STAHL, PART OF ACCENTURE SONG

(opens in a new tab)
Silver Cannes Lions
CIRKULÄR

Retail

CIRKULÄR

IKEA, HJALTELIN STAHL, PART OF ACCENTURE SONG

(opens in a new tab)
Silver Cannes Lions
THE ELECTIONS EDITION

Media / Entertainment

THE ELECTIONS EDITION

ANNAHAR NEWSPAPER, IMPACT BBDO

(opens in a new tab)
Silver Cannes Lions
CHICKENSTOCK

Consumer Services / Business to Business

CHICKENSTOCK

KFC, TBWA\RAAD

(opens in a new tab)
Silver Cannes Lions
THE INHERITANCE PASS

Not-for-profit / Charity / Government

THE INHERITANCE PASS

YELLOWSTONE FOREVER, HAVAS

(opens in a new tab)
Silver Cannes Lions
THE REFUGEE JATOBA

Not-for-profit / Charity / Government

THE REFUGEE JATOBA

INSTITUTIONAL, AFRICA DDB

(opens in a new tab)
Silver Cannes Lions
DREAM DROP

Use of Ambient Media: Small Scale

DREAM DROP

ONTARIO LOTTERY AND GAMING CORPORATION, FCB

(opens in a new tab)
Silver Cannes Lions
THE FOAMY HAIRCUT

Use of Broadcast

THE FOAMY HAIRCUT

BRAHMA BEER, AFRICA DDB

(opens in a new tab)
Silver Cannes Lions
FNAC - UNRECCOMENDED BY ALGORITHM

Data-driven Targeting

FNAC - UNRECCOMENDED BY ALGORITHM

FNAC, PUBLICIS CONSEIL

(opens in a new tab)
Silver Cannes Lions
HEINZ HIDDEN SPOTS

Gaming

HEINZ HIDDEN SPOTS

THE KRAFT HEINZ CO, GUT

(opens in a new tab)
Silver Cannes Lions
BURGER GLITCH

Gaming

BURGER GLITCH

BURGER KING, DAVID

(opens in a new tab)
Silver Cannes Lions
BEYOND BINARY CODE

Use of Digital Platforms

BEYOND BINARY CODE

SPARK, COLENSO BBDO

(opens in a new tab)
Silver Cannes Lions
BOYCOTT ADS

Use of Social Platforms

BOYCOTT ADS

HEINEKEN, PUBLICIS ITALY

(opens in a new tab)
Silver Cannes Lions
HELLO LITERALLY EVERYONE

Copywriting

HELLO LITERALLY EVERYONE

TWITTER, TWITTER

(opens in a new tab)
Silver Cannes Lions
SCRATCHBOARDS

Art Direction / Design

SCRATCHBOARDS

ACTIVISION, DAVID

(opens in a new tab)
Silver Cannes Lions
LOS SANTOS +3°C

Experience Design

LOS SANTOS +3°C

GREENPEACE, VMLY&R

(opens in a new tab)
Silver Cannes Lions
REJECTED ALES

Launch / Re-launch

REJECTED ALES

MATILDA BAY, HOWATSON + COMPANY

(opens in a new tab)

More Entries from AMAZON

24 items

Bronze Cannes Lions
ALEXAS NEW BODY

Casting

ALEXAS NEW BODY

AMAZON, AMAZON

(opens in a new tab)
Bronze Cannes Lions
ALEXA LOSES HER VOICE

Native & Built-in Feature Integration

ALEXA LOSES HER VOICE

AMAZON, AMAZON

(opens in a new tab)
Bronze Cannes Lions
AMASON LOGO

Use of Social Platforms

AMASON LOGO

AMAZON, AMAZON

(opens in a new tab)
Shortlisted Cannes Lions
ALEXA LOSES HER VOICE

Consumer Durables

ALEXA LOSES HER VOICE

AMAZON, AMAZON

(opens in a new tab)
Shortlisted Cannes Lions
ALEXA'S VOICE

Talent: Digital & Social

ALEXA'S VOICE

AMAZON, AMAZON

(opens in a new tab)
Shortlisted Cannes Lions
ALEXA, WHAT IS LOVE?

Voice-Activation

ALEXA, WHAT IS LOVE?

AD COUNCIL, AMAZON

(opens in a new tab)
Shortlisted Cannes Lions
AMASON LOGO

Social Trends

AMASON LOGO

AMAZON, AMAZON

(opens in a new tab)
Shortlisted Cannes Lions
ALEXA LOSES HER VOICE

Use of Social Platforms

ALEXA LOSES HER VOICE

AMAZON, AMAZON

(opens in a new tab)
Shortlisted Cannes Lions
ALEXA LOSES HER VOICE

Innovative Use of Technology

ALEXA LOSES HER VOICE

AMAZON, AMAZON

(opens in a new tab)
Shortlisted Cannes Lions
ALEXA LOSES HER VOICE

Advanced Learning Technologies

ALEXA LOSES HER VOICE

AMAZON, AMAZON

(opens in a new tab)
Shortlisted Cannes Lions
AMASON LOGO

Social Behaviour

AMASON LOGO

AMAZON, AMAZON

(opens in a new tab)
THE BAR

Creation of a New Brand Identity

THE BAR

AMAZON, AMAZON

(opens in a new tab)
AMASON LOGO

Titanium

AMASON LOGO

AMAZON, AMAZON

(opens in a new tab)
FUNDAMENTALS - SAVINGS TALK

Direction

FUNDAMENTALS - SAVINGS TALK

AMAZON, AMAZON

(opens in a new tab)
FUNDAMENTALS - SAVE THE DATE

Direction

FUNDAMENTALS - SAVE THE DATE

AMAZON, AMAZON

(opens in a new tab)
FUNDAMENTALS - SAVINGS IN THE SEA

Direction

FUNDAMENTALS - SAVINGS IN THE SEA

AMAZON, AMAZON

(opens in a new tab)
ALEXA MOMENTS

Script

ALEXA MOMENTS

AMAZON, AMAZON

(opens in a new tab)
ALEXA'S VOICE

Script

ALEXA'S VOICE

AMAZON, AMAZON

(opens in a new tab)
WIN MY DORM

Broadcast/Live Streaming

WIN MY DORM

AMAZON, AMAZON

(opens in a new tab)
LIVE THE SMART MOMENTS CAMPAIGN

Data-driven Targeting

LIVE THE SMART MOMENTS CAMPAIGN

GARMIN, AMAZON

(opens in a new tab)
AMASONGS

Brand or Product Integration into Music Content

AMASONGS

AMAZON, AMAZON

(opens in a new tab)
FUNDAMENTALS - SAVINGS TALK

Script

FUNDAMENTALS - SAVINGS TALK

AMAZON, AMAZON

(opens in a new tab)
ALEXA MOMENTS

Durable Consumer Goods

ALEXA MOMENTS

AMAZON, AMAZON

(opens in a new tab)
ALEXA MOMENTS

Durable Consumer Goods

ALEXA MOMENTS

AMAZON, AMAZON

(opens in a new tab)