In "Big Bang", a documentary-style radio ad, we go back to the beginning of time when there was nothing. Things happen, and after a few unexpected turn of events, we now have something: a filthy bathroom. Much like the universe, the bathroom once had nothing on it before it became dirty. Clorox is the simplest solution: it gives nothing back.

Science documentaries that explore questions about the universe have been gaining popularity recently. In order to show the simplicity of Clorox’s ultimate benefit, which is to make sure there’s nothing on bathroom surfaces, we follow the documentary-style creative approach to dirt in order to bring attention to the simplicity of the solution: Clorox.

Title: Big Bang

SFX: GRANDIOSE ORCHESTRA MUSIC THROUGHOUT

SMART PERSON VO: In the beginning there was nothing. Then something happened…. Changing reality, as we know it. And that’s why you are here today, wondering if this is nothing, or something. Well, it’s something. It’s something that’s going to tell you how to achieve nothing. You might think you want something, but it’s nothing you really want. Because something can happen, even at a simple dinner party at home. How so? Just imagine… your eclectic girlfriend serves something that looks a bit… unfamiliar. Unfortunately, your close friend takes a few bites and in minutes feels something. He excuses himself to visit your lone bathroom. Upon his return, you too suddenly feel something. Something stirring. But as you enter your own bathroom, you discover something… something your friend left all over the place… It’s as if the Big Bang just occurred seconds ago inside your porcelain universe.

You wish nothing had happened. But something did happen. And only Clorox Regular Bleach can give you nothing. Leaving your bathroom as clean as it was before that first fateful bite. Yes, you can thank us for nothing. Clorox.