The Master's Degree in Photography is a well-known course from Anhembi Morumbi University. But now, the university is adding a new skill to it: film lessons are offered within the course too, which has been renamed to Master's Degree in Photography and Film.

To communicate this news to the public in an outstanding way, we created a print campaign that highlights both skills in each ad: photography and film skills.

Thel B&W photograph itself reveals the skills in this area, while the "play button" in the middle of the picture (which is formed naturally when the photographer finds the perfect moment in the perfect light) reveals the filming skills.

We went even further to reinforce the importance of this course: to show that knowledge and skills are more important than the equipment itself, we shot the whole campaign with the most unpretentious equipment: a smartphone camera.

Master's Degree in Photography. And now in Film.

Anhembi Morumbi University.

Laureate International Universities.