Direct > Digital & Social
PS21, Madrid / KFC / 2022
Awards:
Overview
Credits
More Entries from Real-time Response in Direct
24 items
Use of Broadcast
COINBASE, ACCENTURE SONG
Travel / Leisure
MADRID FUSION, LEO BURNETT
Data-driven Targeting
CADBURY CELEBRATIONS , OGILVY
Launch / Re-launch
SKITTLES, DDB
Personalised Campaigns
Local Brand
ANNAHAR NEWSPAPER, IMPACT BBDO
Cultural Insight
POLITICAL SHAKTI + THE TIMES OF INDIA, FCB INDIA
Market Disruption
IKEA, HJALTELIN STAHL, PART OF ACCENTURE SONG
Retail
Media / Entertainment
Consumer Services / Business to Business
KFC, TBWA\RAAD
Not-for-profit / Charity / Government
YELLOWSTONE FOREVER, HAVAS
INSTITUTIONAL, AFRICA DDB
Use of Ambient Media: Small Scale
ONTARIO LOTTERY AND GAMING CORPORATION, FCB
BRAHMA BEER, AFRICA DDB
FNAC, PUBLICIS CONSEIL
Gaming
THE KRAFT HEINZ CO, GUT
BURGER KING, DAVID
Use of Digital Platforms
SPARK, COLENSO BBDO
Use of Social Platforms
HEINEKEN, PUBLICIS ITALY
Copywriting
TWITTER, TWITTER
Art Direction / Design
ACTIVISION, DAVID
Experience Design
GREENPEACE, VMLY&R
MATILDA BAY, HOWATSON + COMPANY
More Entries from PS21
Data-driven Consumer Product
DIAEGO, PS21
Social Commerce
KFC, PS21
Real-time Response
Innovative Use of Community
Data-enhanced Creativity
LIBERO, PS21
Promotional Item Design
KFC SPAIN, PS21
Special Editions & Bespoke Items
Organic Reach & Influence
KFC & GREFUSA, PS21
Single-market Campaign
Breakthrough on a Budget
Food & Drink
Creative Effectiveness
TANQUERAY, PS21
Travel, Leisure, Retail, Restaurants & Fast Food Chains