Budweiser invites three consumers to describe their beloved partners and tell their story of how they fell in love. Audiences were greatly touched by their stories, yet automatically took these stories into heterosexual couples. while when the partners showed up in the end, it turns out that there are not only heterosexual couples, but also LGBTQ couples. All love is love.

Living in a country extremely conservative on romantic values, the Chinese LGBTQ community bears much disparagement and abjection from the society, and even from their family, which keeps them from expressing themselves.