Inside Burger King’s app, we created an Augmented Reality feature that transforms every McDonalds ad into a Burger King ad using the main asset that differentiates the way BK burgers are made: fire.

Using Augmented Reality, we let people set McDonald’s ads on fire for a free Whopper.

We built a dynamic data base, connected to our app, that recognized any McDonald’s ad (including outdoors, posters, banners, digital ads, social media posts, google search images, Waze ads or even in-store communication, like paper tray and menu boards) and automatically set it on fire, turning it into a free Whopper coupon. Turning every McDonald’s ad an ad for Burger King.

In Brazil, McDonald’s invests about four times more in media than Burger King.

Their ads are everywhere. But to prove that a BK flame grilled burger tastes better than the competition, we decided to hack the competition using BK’s app and Augmented Reality.

To make it happen, we first created a dynamic data base with every single McDonald’s ad available in the market. Hundreds of them were uploaded to our system. The A.R technology in our app was immediately able to read the ads. By pointing a mobile phone to a McDonalds ad, it automatically transformed the competitor ad into a 3D image of a delicious flame grilled Whopper and generated a coupon for a free burger. Consumers could then choose a BK restaurant nearby to redeem their Whopper. The idea was implemented all over the country.