A good TV series is hard to pull off and often disappoints fans who have invested years into watching it.

In this film, we meet a young couple that becomes obsessed with the fantasy series

The secret of Wakany.

Season after season, their passion for the show grows until it takes over their whole life. They speak, eat, live Wakany.

The night of the big finale arrives, and we finally discover the truth behind The Secret of Wakany.

Needless to say, the secret was a big letdown, and the couple are devastated.

Canal+ is mainly known in France as the best cinema and sports streaming platform.

As competition is fierce, Canal+ had to communicate on the main symbol of content platforms like, Netflix, Disney+ or Amazon: it's series' offer. The brand had a double objective: to address a younger audience while reaffirming its high quality storytelling We chose to build the idea on a feeling we've all experienced: the frustration of a final episode that doesn't live up to the series' expectations.

We invented a series: "The Secret of Wakany". It would have all the elements of the most successful ones, but also an ending that would use a "it was a dream all along" trope.

After all, for Canal+ 'it's not just entertainment'

In addition to the direction of the campaign, the director completly designed and conceived the universes of the film.

The agency and the director started working closely together super early in the process considering the time we had to produce the film (a few weeks only).

The director had to create the story, the characters, a plot, the designs etc, everything was created from scratch.

The director has specially created the different character designs of the series "The Secret of Wakany" (princess Wakany, the knight, the villain,...) but also a graphical universe = logo, symbols, graphic charter, key visuals...

Costumes and make-up were one of the biggest challenges, in bringing original characters to life.

The director's expertise and mastery of visual effects were essential in both production and post-production to guarantee the perfect integration of the set extensions, or even full CG shots.