The Chrome Fast integrated campaign established Google Chrome as the fastest browser on the web. We demonstrated Chrome's speed through the Speed Tests, a viral video that matched Chrome against a potato gun, sound waves and lightning. We extended the "Chrome Fast" message online through webspots, rich media banners and a contextualized banner blitz on major sites. Lastly, we challenged people to be "Chrome Fast" by launching FastBall, an interactive game on YouTube that turned everyday sites into a race around the web. The campaign helped expand Chrome's marketshare to overtake Apple's Safari as the world's 2nd most popular browser.

The Chrome Speed Tests video has reached over 5 million views and was the #1-most-tweeted video in the world the day it launched. Chrome FastBall has over 1 million games played with an average time of over 5 minutes on the site. And the overall campaign has totalled over 873,833,537 impressions including earned press from news publications like the Wall Street Journal, tech outlets like Mashable and TechCrunch and hundreds of blogs. Most importantly, Google Chrome's market share rocketed 7.39% during the year, adding 120 million users and overtaking Apple's Safari as the world's 2nd-most popular web browser.

To demonstrate how fast "Chrome Fast" is, we created the "Chrome Speed Tests" films that tested the rendering speed of Google's Chrome browser against things in real life that are extremely fast – a potato gun, sound waves, and lightning.

The Speed Tests launched as a viral video, and ran as :30 web spots and rich media banners. To bring the Speed Tests into the mainstream, we created a first for Google: a 3D cinema spot before Disney's Tron:3D film. Then we rolled out a contextual banner blitz with bespoke creative executions visualizing Chrome Fast on major sites.

After demonstrating what Chrome Fast looked like on film and online, we challenged the world: "Are you Chrome Fast?" with the launch of Chrome FastBall, a first-of-its-kind interactive YouTube video game that took users on a race across the web.