Outdoor > Ambient
THESE DAYS - WUNDERMAN, Antwerp / CHILD FOCUS / 2017
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Text on coin:
Belgium – Missing – www.childfocus.be
EntrySummary
In Europe, every two minutes a child is reported missing. Some remain missing for years. Media attention quickly fades away. Child Focus, the Belgian Center for Missing Children, never gives up hope. They do everything it takes to help the families in their search and to get others involved. So we created a daily reminder to make sure missing children are never forgotten: we made 1 million 2 Euro coins with the face of a missing child, instead of that of our king. Every coin also showed the website with all missing children.
On international Missing Children’s Day, Child Focus brought the Coins of Hope into circulation.
To insure a fast spread across the country, the 1 million coins were randomly divided across banks in Belgium. The supporting campaign encouraged people to spend the coins after sharing a picture with #CoinsofHope.
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