The #CranberryDreams film is a global collection of thousands of tribute videos to Doggface208’s surprise viral sensation, which featured him cruising down the road on a longboard, sipping Ocean Spray Cran-Raspberry juice straight from the bottle, singing along to Fleetwood Mac’s Dreams. It was arguably the viral clip of the year, which captured a mingled sense of escapism, melancholy, and wanderlust that defined the ethos of much of 2020. TikTok and its agency partner rallied round Doggface208 to create a national TV spot featuring everyday people and celebrities alike (Shakira and Mick Fleetwood) recreating the now famous scene -- even the CEO of Ocean Spray got in on the fun appearing on a skateboard. The most popular celebrity cameo by far featured the acclaimed songwriter herself, Stevie Nicks, sitting at her piano bench, lacing up a pair of white roller skates and singing the blissful lyrics to Dreams.

The #CranberryDreams films were created during a strange and confusing time, defined by isolation, social upheaval and a public health crisis. For the most part, people were stuck inside, filled with wanderlust for literally anywhere but the inside of their own home. This unshakable desire for elsewhere or even, elsewhen, pervaded in every aspect of our society as we looked for human interaction and shared experiences. But Doggface208, it seemed, existed in a pocket universe seemingly absent of all that -- except for good vibes. And people craved it.

The opening lines of Dreams appropriately defined one of the most unanticipated, yet welcoming moments of the past year:

Now here you go again, you say you want your freedom

Well, who am I to keep you down?

Brought to life by Stevie Nicks’ gossamer vocals and Lindsey Buckingham’s ethereal guitar style, the song and video complement each other beautifully -- combined with the image of gliding down a road in that laid-back Doggface208 style, the feelings evoked are equal parts uplifting, introspective, and restorative. It was an ideal music selection; which is why TikTok’s team worked at record speed to license the song and reflect it back into the community as part of an evolving primetime spot featuring a rotating cast of user-generated video tributes. The popularity of #CranberryDreams even helped bump the classic back to the top of the music charts for the first time in 40+ years!