Social and Influencer > Interactive Campaigns
CSI:NY KILLER
20:20 LONDON / FIVE / 2005
Awards:
Overview
Credits
OVERVIEW
CampaignDescription
"I've killed before..." CSI New York is the 3rd show in the CSI series. Five wanted something stand-out that showed the urban crime scenes of New York.We created the Carbon Copy Killer - he's sick and evil because he only kills people with the same name. Your name! The Internet film shows your name in various news reports. Then the killer speaks your name. He SPEAKS your name from your computer!Aaaaaaaaaaarrrrrrrrrrrrrrrrrrrrggggggggggggghhhhhhhh!!!!!!!!!When you send it to a friend he speaks their name too.Two days later you receive a personalised forensic mailpack that shows the reports of your name from the film.
And a reminder email just before the show transmission date.
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